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Alex Frias

VP, Digital @ FILA North America // brand builder

Alex Frias is an entrepreneurial leader with over 15 years of experience in launching, growing, and partnering with iconic consumer brands, start-ups, and media businesses.

He is an award-winning brand storyteller and integrated marketer known for creating consumer cultural campaigns and experiences for brands like PepsiCo, Uber, New Balance, and Twitter.

With a background in full-funnel marketing, digital expertise, media, culture marketing, experiential marketing, brand partnerships, and more, Alex is a versatile professional in the marketing industry.

He holds a Bachelor's degree in Communications from Saint John's University.

Currently, Alex holds the position of VP, Digital at FILA North America. He has held various notable roles in organizations such as TIDAL, Track Marketing Group, Relevent, and more.

Alex Frias
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Location

New York, New York