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Alex Kinnier
Alex Kinnier is the Co-founder & CEO of GetUpside, a company focused on digitally personalizing customers' shopping experiences to improve brick-and-mortar commerce.
Originally from Doylestown, Pennsylvania, a town known for its strong sense of community, Alex Kinnier recognized the inefficiency of traditional brick-and-mortar businesses after leading the development of Google's large advertiser ad-serving system in Palo Alto.
Inspired by the economic theory of Hal Varian to maximize both consumer purchasing power and business profitability, GetUpside aims to strengthen communities by making businesses more efficient.
Alex holds an MBA in Business from Harvard Business School and a BS in Chemical Engineering from Lehigh University.
Prior to GetUpside, Alex Kinnier had roles at Opower, New Enterprise Associates, Khosla Ventures, Google, and Procter & Gamble, showcasing a diverse background in product management, engineering, and business development.
GetUpside is growing rapidly and seeking individuals who are passionate about fostering thriving communities through more efficient businesses. To learn more about Alex Kinnier and GetUpside, visit https://www.linkedin.com/pulse/leveling-playing-field-brick-mortar-merchants-our-alex-kinnier.
Highlights
There’s a lot of exciting news coming out of Upside today, so I thought it would be helpful to put these updates in context.
We estimate that today there is more than $640 billion in lost value each year in the U.S. We’re on a journey to change that, bringing more value to real people and businesses in the real world.
With our model, there are three steps to make that happen:
- Drive more value on every transaction we see — complete
- Drive more value in-app, at more places — in progress
- Move the in-app experience in-store — coming soon
Would love it if you gave this article a read and let me know your thoughts. There’s so much we can do for the people living and working in the real world. This is just our part.
Brick and mortar businesses have an inherent constraint on their usage: their physical location. Marketplaces are unlocking incremental transactions and profit for retailers with very little lift. I put some of my thoughts together in this article — would love to hear your thoughts too.
