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Alex Matthews

Founder & CEO De La Calle | Modern Mexican Soda | Founder HERE Studio | Co-Founder Highly Likely

Alex Matthews is a seasoned entrepreneur with over 15 years of experience in the consumer goods industry.

As the Co-Founder and CEO of De La Calle, Alex is dedicated to globalizing Mexico's fermented beverage using organic ingredients and sustainable practices.

Additionally, Alex is the Founder of HERE Studio, a creative agency in Los Angeles, specializing in branding and design for unique projects.

With a strong background in brand strategy, development, and marketing, Alex has launched successful consumer brands like VINA, SIZE, and Highly Likely.

Alex thrives on collaboration, seeking out new opportunities to innovate, create, and work with diverse teams and clients.

Highlights

Jun 24 · linkedin

Over the past three years, alongside my co-founder Rafael M, and our amazing team, we’ve been on a mission to introduce Tepache, a traditional Mexican beverage, to the US. It’s been an incredible journey of learning and innovation.

Since my last update in October 2022, we’ve achieved significant milestones: nationwide availability at Walmart, Target and expansion into Natural Grocers, Albertsons/VONS/Pavillions, select King Soopers, Fred Meyer, and Ralphs Grocery Company stores, and still massive support from Whole Foods Market.

Our Tepache is more than we initially thought—it’s the next generation of Mexican soda. With its low sugar content, high vitamin C, and organic certification, Tepache offers a modern, healthier alternative to traditional high-sugar sodas.

Our new messaging, Modern Mexican Soda, reflects this evolution. In a few short weeks, you will start to see our new can designs on shelves that will feature bold, vibrant artwork that tells Tepache’s story.

We’re also reducing our can prices to make this craft fermented soda accessible to more people.

Whether you’ve been with us from the start or are just discovering Tepache, join us in celebrating this Modern Mexican Soda.

Cheers!

#ModernMexicanSoda #Tepache

Jun 6 · linkedin

A proud moment. Thank you Food & Wine This team means everything to me! Making moves with De La Calle

Alex Matthews
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Location

Los Angeles, California, United States