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Russell Potter

Director at SODA Studio

Russell Potter is a co-founding director of SODA (Studio of Design & Architecture), an experimental and collaborative design studio based in London.2 He established SODA with his wife Laura Sanjuan in 2012.2 Potter has a passion for materials, an eye for detail, and a drive to create, translating big ideas into beautifully crafted spaces, identities, and designs.4

SODA has worked on various projects across London, including:

  1. The regeneration of Walker's Court in Soho, a 5,110m2 project completed over eight years.1
  2. Green Rooms in North London, the UK's first social enterprise hotel.1
  3. A landmark retrofit of a Brutalist former beer factory in Silvertown.1

Under Potter's leadership, SODA has won multiple awards, including:

  • Mixology Award for Workplace Interiors
  • Dezeen Award for Large Workplace Interior
  • AYA Award for Interior Architect of the Year
  • FX Award for Workplace Environment Large1

Potter emphasizes the importance of creating enjoyable and fun work environments. He has noted that offices are increasingly incorporating engaging features like show kitchens to adapt to changing work patterns, stating "Thursday is the new Friday. If it wasn't already".3

Highlights

Nov 2 · youtube.com
Soho's Maverick Studio with Russell Potter of SODA - YouTube
Soho's Maverick Studio with Russell Potter of SODA - YouTube
Oct 31 · youtube.com
'Thursday is the new Friday. If it wasn't already': Russell Potter of ...
'Thursday is the new Friday. If it wasn't already': Russell Potter of ...

Related Questions

What inspired Russell Potter to co-found SODA Studio?
How did Russell Potter and Lara Potter meet?
What are some of the most challenging projects Russell Potter has worked on?
How does Russell Potter balance his work and personal life?
What strategies does Russell Potter use to attract new clients?
Russell Potter
Russell Potter, photo 1
Russell Potter, photo 2
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Location

London, England, United Kingdom