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Alex McNamara
Brand and Growth Marketing Leader | Fueling brand growth through data-driven insights and authentic customer engagement
Alex McNamara is a dedicated Marketing Leader with over 13 years of experience in Brand and Performance across various growth-oriented companies.
He holds an Upper Second Class Honours degree in Business Economics with proficiency in Spanish from the University of Exeter and has also studied at Charterhouse School.
Alex has held notable positions in renowned organizations, including Senior Brand Manager at Tilray Beverages, Head of Growth Marketing at Cruise, Director of New Business at iProspect, Global Account Director at mcgarrybowen, Account Manager at mcgarrybowen London, Account Executive at glue Isobar, and Account Executive at LONDON Advertising.
He also gained early professional experience as an Intern at Mandarin Oriental Hotel Group.
With a proven track record in team leadership, strategic direction, and developing business-driving marketing platforms, Alex's mission is to fuel brand growth through data-driven insights and authentic consumer engagement.
Highlights
I'm really hopped up to share that I've joined the team at Widmer and Red Hook Brewing! 🍻
I can’t wait to help these iconic brands brew up some fresh ideas and pour our passion into reaching new heights. Raising a pint to new beginnings and the heady adventures ahead! 🍺
#CraftBeer #Marketing #WidmerBrothers #RedHookBrewing
Building an advertising or marketing stack often feels like shopping at REI - you want all the cool gear! But do you really need it all right now? What should you ‘buy once, cry once’ and what should ‘buy and break to prove you use it’?
How marketers approach vendor selection is an often overlooked part of the job but one that can be the difference between successful outcomes and potentially huge overheads. Ad tech and martech are two of the biggest expense line items for marketers at both brands and agencies, so the need to rationalize the choice of which partner to go with and justify it to management is crucial.
On this pod, Gosha Khuchua and I chat about our experiences and discuss best practices for selecting and vetting potential vendor partners.
Listen on Apple Podcasts: https://lnkd.in/gs9exW4c
Stream on Spotify: https://lnkd.in/gj3GZdVT
Stream on Amazon Music: https://lnkd.in/gbepTVga
#martech #adtech #marketingstack #vendors #advertising #marketing #growthmarketing #performancemarketing #marketinganalytics
