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Alex McNamara

Brand and Growth Marketing Leader | Fueling brand growth through data-driven insights and authentic customer engagement

Alex McNamara is a dedicated Marketing Leader with over 13 years of experience in Brand and Performance across growth-oriented companies.

Experienced in team leadership, strategic direction, and developing business-driving marketing platforms.

Educational background includes a degree in Business Economics with proficiency in Spanish from the University of Exeter and studies at Charterhouse School.

Previously held key roles such as Senior Brand Manager at Tilray Beverages, Head of Growth Marketing at Cruise, Director of New Business at iProspect, and Global Account Director at mcgarrybowen.

Started career as an Intern at Mandarin Oriental Hotel Group and has held various Account Management positions at agencies like mcgarrybowen, glue Isobar, and LONDON Advertising.

Passionate about fueling brand growth through data-driven insights and authentic consumer engagement.

Highlights

Aug 14 · linkedin

I'm really hopped up to share that I've joined the team at Widmer and Red Hook Brewing! 🍻

I can’t wait to help these iconic brands brew up some fresh ideas and pour our passion into reaching new heights. Raising a pint to new beginnings and the heady adventures ahead! 🍺

#CraftBeer #Marketing #WidmerBrothers #RedHookBrewing

May 16 · linkedin

Building an advertising or marketing stack often feels like shopping at REI - you want all the cool gear! But do you really need it all right now? What should you ‘buy once, cry once’ and what should ‘buy and break to prove you use it’?

How marketers approach vendor selection is an often overlooked part of the job but one that can be the difference between successful outcomes and potentially huge overheads. Ad tech and martech are two of the biggest expense line items for marketers at both brands and agencies, so the need to rationalize the choice of which partner to go with and justify it to management is crucial.

On this pod, Gosha Khuchua and I chat about our experiences and discuss best practices for selecting and vetting potential vendor partners.

Listen on Apple Podcasts: https://lnkd.in/gs9exW4c

Stream on Spotify: https://lnkd.in/gj3GZdVT

Stream on Amazon Music: https://lnkd.in/gbepTVga

#martech #adtech #marketingstack #vendors #advertising #marketing #growthmarketing #performancemarketing #marketinganalytics

Alex McNamara
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Location

Portland, Oregon, United States