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Alexander Behnke

Marketing Director Red Bull - North East USA, - Music I Culture & Entertainment - Brand Builder & Humble Team Leader

Alexander Behnke (He/Him) is an experienced marketing professional with over 15 years in the industry. He has held various leadership positions in marketing, specializing in brand strategy, event marketing, and performance marketing.1

Career Highlights

Recent Positions::

  • Vice President of Marketing & Media at Insomniac Events (June 2021 - October 2023)
  • Brand Strategy & Marketing Consulting at Freelance (LeBerg Studios) (September 2020 - June 2021)
  • Marketing Director (Music & Culture) for North East USA at Red Bull (February 2016 - January 2020)

Key Achievements::

  • Rebuilt marketing and media organization post-pandemic at Insomniac Events, managing 70+ people and driving +7 Million in annual ticket sales.1
  • Led successful marketing programs at Red Bull, including Red Bull Music Academy Festivals and Red Bull Arts, attracting 45,000 visitors and gaining global recognition.1
  • Launched the annual Red Bull Music Festival New York, drawing 30,000 attendees and generating over 100M media impressions.1

Expertise

Alexander has demonstrated skills in:

  • Team leadership and rebuilding
  • Event marketing and performance marketing
  • Brand strategy and partnerships
  • Budget management and forecasting
  • Creative services and content creation

His experience spans various industries, including music festivals, concerts, CPG, cannabis, beauty, and travel.1

Education

  • Master of Business Administration (M.B.A.) in Marketing from the University of Cologne1

Alexander Behnke is currently working as a Brand Marketing & Strategy consultant and Fractional CMO, partnering with companies to develop and implement effective marketing strategies.2

Highlights

Jun 1 · behnkegroup.com
Behnke Group

Related Questions

What are some of Alexander Behnke's most notable achievements in his marketing career?
How did Alexander Behnke contribute to the success of Red Bull's marketing campaigns?
What strategies did Alexander Behnke use to rebuild the marketing and media organization at Insomniac Events?
Can you provide examples of the marketing and creative partnerships Alexander Behnke established at Red Bull?
What skills does Alexander Behnke bring to his role as a Brand Strategy & Marketing Consultant?
Alexander Behnke
Alexander Behnke, photo 1
Alexander Behnke, photo 2
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Location

Brooklyn, New York