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Alexander Maes

Partner Development at World Economic Forum

Alexander Maes is a professional with a background in International Business Management from Arteveldehogeschool.

Currently, he serves as an Inbound Account Executive at Leadfeeder, bringing valuable expertise to the team.

Prior to his role at Leadfeeder, Alexander was an Account Manager at Hilti Belux, where he gained significant experience in account management.

Additionally, he has previous experience working as a Jobstudent at Colruyt Group and Feesttenten Steven.

Alexander Maes has a versatile professional background with exposure to different industries and roles, making him a valuable asset in the business world.

Highlights

Feb 22 · linkedin

The SaaS space is a world of its own, built on a foundation of trust

Without it, marketing efforts are ineffective and useless

In a time when consumers claim to trust businesses more than any other source, there’s an opportunity screaming at software companies to pay attention 📣

Why is trust SO critical?

Ads, campaigns and email sequences are never-ending. Buyers are swimming in information and options, making it more difficult than ever to make a decision

Unless, that is, you can earn their respect. And, of course, provide a solution to their pain points

A great rule of thumb is to remain transparent. You can’t solve everyone’s problems, but you CAN solve others. Not every customer is the right customer. Accepting this and being honest with your prospects should remain at the centre of your business

✅ Clients who believe in your business and have confidence in you will continue to come back ✅ They’ll recommend your services ✅ Trust will increase productivity and collaboration between yourself and your audience

#B2B #saas #transparency #trust

Feb 11 · linkedin

Do YOU have a sales plan?

Entrepreneurs, executives, and managers all benefit from having their sales plans written down in one place. After all, how can you know where you’re going (and how to get there most efficiently) if you don’t have a plan?

Before you create your strategy, it’s essential to familiarise yourself with the key elements of a sales plan

The four main ingredients of a sales plan are:

👉 Who: Who are your target customers? Who are your ideal customers? Who are the team members responsible for fulfilling the sales vision?

👉 What: What are your sales goals? What will you do to reach each of your goals? What is critical to achieving your sales vision? Don’t forget about SCOT — What is your greatest sales strength, challenge, opportunity, and threat?

👉 Where: Where will you find your target customers? Where will you focus your sales strategy?

👉 Why: Why is it important for you to reach your goals? Why did you choose a specific strategy or tactic over another?

Do you know the who, what, where, and why of your sales plan?

#B2Bsales #salesplan #saleslife #salesstrategy

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Alexander Maes
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Location

Geneva, Geneva, Switzerland