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Alexander Matjanec
Founder at Wysh & CEO at String and Key
Alexander Matjanec is an experienced entrepreneur and executive in the financial technology and insurance sectors. He is the Founder and CEO of Wysh, a modern life insurance company he established in August 2021.12 Wysh aims to make financial protection more accessible and offers innovative products like Life Benefit, an embedded life insurance solution within deposit accounts.3
Matjanec also serves as the Chief Executive Officer of String and Key, a stealth financial technology studio focused on transforming money management and protection.12 His entrepreneurial journey includes co-founding and leading AD:60, a company that created digital products for major financial institutions and startups.1 He also co-founded MyBankTracker.com, which was acquired by QuinStreet, Inc. in 2019.1
Prior to his current roles, Matjanec held positions such as Head of Product & Marketing at ACE Portal and Strategy & Integration Director at Triumph360, LLC.1 He holds a BBA from Acadia University, with a focus on Communications, Finance, Marketing, and Political Science.1
Under Matjanec's leadership, Wysh has achieved significant milestones:
- Issued $1 billion in coverage in the last year4
- Empowered and protected 15,000 lives in the last 2 years4
- Received an A- (Excellent) rating from AM Best4
- Won Best of Show at Finovate in September 2023 for their Life Benefit demo3
Matjanec's vision for Wysh is to modernize insurance solutions, prioritize customer needs, and make financial protection accessible to everyone.4
Highlights
Talk about a nice surprise!! Our PR firm secured Wysh its first Time Square billboard (pro bono) as a way to say congrats for the success we've achieved so far in 2024. I couldn't be more proud as a New Yorker haha.
#billboard #timesquare #advertising #insurtech
I'm excited to share that the team at String and Key, the driving force behind Wysh, has been named one of Fortune's 100 Best Small Workplaces for 2024! This recognition underscores our exceptional team and the collaborative culture we've cultivated. We go beyond digital innovation; we prioritize a supportive environment that values creativity, work-life balance, and professional development.
Our commitment to transforming financial protection through Wysh is powered by our diverse team of strategists, designers, developers, and marketers who bring their best to the table every day. This achievement wouldn't have been possible without their dedication and hard work.
A big thank you to Great Place To Work US and Fortune for this acknowledgment, and an even bigger shoutout to our remarkable team for making String and Key an extraordinary place to work!
Find out more about this recognition: Link to the Fortune article here
#fortune100bestsmallworkplaces #greatplacestowork #teamculture #awards
