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Alexander Matjanec

Founder at Wysh & CEO at String and Key

Alexander Matjanec is an experienced entrepreneur and executive in the financial technology and insurance sectors. He is the Founder and CEO of Wysh, a modern life insurance company he established in August 2021.12 Wysh aims to make financial protection more accessible and offers innovative products like Life Benefit, an embedded life insurance solution within deposit accounts.3

Matjanec also serves as the Chief Executive Officer of String and Key, a stealth financial technology studio focused on transforming money management and protection.12 His entrepreneurial journey includes co-founding and leading AD:60, a company that created digital products for major financial institutions and startups.1 He also co-founded MyBankTracker.com, which was acquired by QuinStreet, Inc. in 2019.1

Prior to his current roles, Matjanec held positions such as Head of Product & Marketing at ACE Portal and Strategy & Integration Director at Triumph360, LLC.1 He holds a BBA from Acadia University, with a focus on Communications, Finance, Marketing, and Political Science.1

Under Matjanec's leadership, Wysh has achieved significant milestones:

  • Issued $1 billion in coverage in the last year4
  • Empowered and protected 15,000 lives in the last 2 years4
  • Received an A- (Excellent) rating from AM Best4
  • Won Best of Show at Finovate in September 2023 for their Life Benefit demo3

Matjanec's vision for Wysh is to modernize insurance solutions, prioritize customer needs, and make financial protection accessible to everyone.4

Highlights

Alex Matjanec CEO at Wysh Speaker - Informa Connect
Oct 31 · theorg.com
Alex Matjanec - CEO at Wysh - The Org
Alex Matjanec - CEO at Wysh - The Org
Oct 18 · news.ambest.com
Upstart Wysh Looks to Break Into the World of Life Insurance with a ...
Oct 12 · finovate.com
Wysh Founder Alex Matjanec on How Embedded Life Insurance ...

Related Questions

What inspired Alexander Matjanec to start Wysh?
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What is the mission and vision of Wysh under Alexander Matjanec's leadership?
Alexander Matjanec
Alexander Matjanec, photo 1
Alexander Matjanec, photo 2
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Location

Brooklyn, New York, United States