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Alex Royston

EVP, Head of Strategy

Alexandra Royston is a highly accomplished professional in the field of social media, currently serving as the Head of Social, Global at Zenith. With a strong background in digital marketing and social media strategy, Alexandra has demonstrated expertise in developing and implementing successful social media campaigns for global brands. Her leadership role at Zenith involves overseeing and guiding the social media strategies for the company's global clients, ensuring a strong online presence and engagement. Alexandra's innovative approach and strategic vision have contributed to Zenith's success in the ever-evolving digital landscape.

Highlights

May 29 · linkedin

Thank you to everyone who filled out the “You and Your Bra” survey. This survey was a big part of my final capstone project for the Maryland Institute College of Art Masters in Analytics & Data Visualization.

I am very happy to share the results of this project. To see how your opinions of bras measure up, check out: www.grannysbra.com

TLDR (or TLDRTDV*): the bra shopping experience is massively disliked and it’s more than just understanding fit to figure out the right bra for you. There are seven elements to consider and bra brands have a massive opportunity to improve their communications to better support bra wearers and increase their sales. If you’re walking around feeling like #IAmJune, there are some great links to visit at the bottom of the project page.

If you would like to contribute to the next iteration of this project, fill out this super quick survey: https://lnkd.in/emmCBmKh

Thank you so much to the MICA crew across the program for all your knowledge, advice, support, and inspiration. Thank you to Amy, Tracy, Jes, Linsey, Jason, Amanda, John T., George, Andrew, and Adam. Thank you so much to everyone in the Spring 2023 cohort. All your projects where incredible. Selfishly thank you for opening my eyes to so many different worlds and issues. I miss you all seeing you on the weekly. Thank you to my go-to user testers, your opinions as ever were insightful and valuable: Anna, Nicole, Matt, Courtney, and Toby.

If you’re into data viz, consider becoming a paying member of the Data Visualization Society (https://lnkd.in/eB-23ZHq). An awesome group of people.

*Too long didn’t read the data viz

#datavisualization #dataviz

Feb 1 · linkedin

To the 8 out of 10 bra wearing individuals who aren't comfortable right now:

I am currently studying a Masters in Analytics and Data Visualization at MICA. I have been doing this for the past year and I am now in the phase of working on my final project.

The focus of the project is on people's relationships with their bras. Because it's a complex relationship and sometimes that relationship is a little tougher than it needs to be.

To help with the data part, I'm running a survey and would love your input! If you wear bras, please take a moment to fill out my survey. (It shouldn't take you long!). Your participation will be greatly appreciated.

Here's the link: https://lnkd.in/dFtnuNJw

(And feel free to share this with your bra wearing friends!)

Thank you in advance for your help! #brafitting #datavisualization #surveyresearch

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Alex Royston
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Location

New York, New York, United States