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Alexandra Watkins
Brand Naming Expert & Big Cheese @ Eat My Words® | Named the Wendy's Baconator® | Author of #1 Naming Book | Former Nasdaq Author In Residence | Guest of 100+ Global Podcasts | Unmatched Portfolio of Creative Names
Alexandra Watkins is a renowned author of the branding bestseller, Hello, My Name is Awesome, and the founder of Eat My Words, a creative naming firm famous for crafting unforgettable brand names like Burger King's Mac 'n Cheetos.
With extensive experience in the industry, Alexandra has worked with major clients such as Coca-Cola, Disney, Google, Frito-Lay, MIT, and more, creating names that resonate and connect emotionally with audiences.
Apart from her successful career at Eat My Words, Alexandra Watkins has shared her expertise as a guest lecturer at prestigious MBA programs including Stanford GSB, Haas Business School, Tuck @ Dartmouth, and others.
Her creative naming firm's portfolio includes a diverse range of impactful names like MAC 'N CHEETOS, SEED MONEY, ALERT, AVIATOR, and many more, all designed to make instant brand affinity and drive ROI.
In addition to her work in branding, Alexandra has a rich professional background, having held positions such as Senior Copywriter at Ogilvy & Mather Direct, Greeting Card Writer at Paper Moon Graphics, and Freelance Copywriter at various firms.
With a passion for innovative branding and creative storytelling, Alexandra Watkins continues to make a mark in the industry with her unique approach to naming and brand development.
Highlights
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As a naming professional, I’ve noticed a curious trend: parents naming their children after brands they admire. I get when someone wants to name their little princess, Disney. But Google or Facebook? Oh yes, they did. When the baby name Facebook appeared in an official registry in the Mexican state of Sonora, they banned that name and 60 other derogatory monikers they deemed could lead to bullying, including, I kid you not, Circumcision. (Good call on that one.)
Equally questionable are names that attempt to equate a child with a status symbol. These include Armani, Prada, Cartier, Dolce, Chanel, and Hermes. (Seriously, just buy the purse.) I’ve also seen this trend with the names of prestige car brands. Babies have been christened Lexus, Porsche, Bentley, Tesla, and Ferrari.
I admit that I do love the rugged name Harley for a boy. But I suspect that parents who chose this name may own a Harley, whereas I doubt anyone who names their child Ferrari drives one. Perhaps parents should pay a licensing fee to use the brand name. What are your thoughts? And what brand-inspired baby names have you seen or imagine might become trendy?
#BrandNaming #PersonalBranding #BrandNames
