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Alice Au

Group Head of Digital Marketing at Wharf Hotels

Alice Au is a seasoned digital marketing professional and the former Group Director of Digital Marketing at Wharf Hotels, a position she held from December 2020 until January 2025. In this role, she was instrumental in leading the digital transformation of Wharf Hotels, which includes the Niccolo and Marco Polo hotel brands. Her responsibilities encompassed enhancing sales and marketing capabilities through innovative digital strategies, focusing on customer engagement and performance marketing across various platforms, particularly in the context of the luxury hospitality sector in Asia.125

With over 20 years of experience in customer-centric marketing management, Au specialized in automated and integrated marketing. She has been recognized for her ability to leverage emerging technologies to drive significant revenue growth and improve return on ad spend (ROAS), achieving triple-digit increases during her tenure. Notably, she launched 20 new websites and developed a strong presence on Chinese social media platforms like WeChat and Douyin, which significantly expanded market reach and engagement for Wharf Hotels.124

Before joining Wharf Hotels, Au held various leadership roles in digital marketing at prominent companies such as Estée Lauder Companies and Langham Hospitality Group. She was a pioneer in launching mobile loyalty programs and has received multiple accolades for her contributions to the industry.135 Au is also known for fostering collaborative work environments and mentoring within her teams, reflecting her commitment to leadership development in digital marketing.12

Highlights

Wharf Hotels' group digital marketing director departs
Wharf Hotels' group digital marketing director departs
Alice Au - 2024 Judges - marketing-interactive awards site
Alice Au - 2024 Judges - marketing-interactive awards site
Nov 21 · campaignasia.com
Women to Watch 2024: Alice Au, Wharf Hotels Management | Analysis
Women to Watch 2024: Alice Au, Wharf Hotels Management | Analysis
Wharf Hotels adds Alice Au to management - Marketing-Interactive
Alice Au - Spencer Stuart
Dec 9 · travelprnews.com
Wharf Hotels appoints Alice Au as Group Director Digital Marketing
Wharf Hotels appoints Alice Au as Group Director Digital Marketing
Alice Au has been appointed Group Director Digital Marketing at ...
Alice Au has been appointed Group Director Digital Marketing at ...

Related Questions

What are some of Alice Au's most notable achievements at Wharf Hotels?
How has Alice Au's work impacted the digital marketing strategies of Wharf Hotels?
What technologies has Alice Au integrated into Wharf Hotels' digital marketing?
How did Alice Au contribute to the launch of 20 new websites for Wharf Hotels?
What role did Alice Au play in boosting the performance marketing return on ad spend (ROAS) at Wharf Hotels?
Alice Au
Alice Au, photo 1
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Location

Hong Kong, Hong Kong SAR