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Alice Delahunt

Chief Digital Officer & Chief Content Officer at Ralph Lauren

Alice Delahunt is a prominent figure in the luxury fashion industry, currently serving as the Founder and CEO of SYKY, a platform focused on the digital transformation of fashion. She has a notable background as the Chief Digital Officer and Chief Content Officer at Ralph Lauren, where she played a critical role in enhancing the brand's digital presence from 2018 until April 2022. During her tenure, she was responsible for overseeing all aspects of Ralph Lauren's digital experience, including digital commerce, marketing, user experience design, and global advertising campaigns.134

Career Highlights

  • Ralph Lauren (2018 - 2022): As Chief Digital Officer, Alice led initiatives to integrate digital strategies across various platforms, including e-commerce and social media. She was instrumental in launching innovative campaigns that merged traditional luxury with modern digital trends, such as collaborations in the Metaverse.12
  • Burberry (2011 - 2018): Prior to her role at Ralph Lauren, she held several positions at Burberry, culminating as Global Director of Digital & Social. Here, she was pivotal in developing Burberry's digital strategies and executing groundbreaking marketing campaigns, including their first live-streamed fashion show.124

Educational Background

Alice graduated from Trinity College Dublin with a BA (Hons) in Business and Political Science. She is also involved in academia as a board member of the Business School at her alma mater.3

Vision and Impact

Alice Delahunt is recognized for her ability to blend creativity with technology in the fashion industry. Her work focuses on democratizing fashion through digital innovations, making significant strides towards integrating Web3 technologies into luxury branding.12

Her leadership style emphasizes collaboration and agility, aiming to transform how luxury brands connect with consumers in an increasingly digital world.

Highlights

Jan 14 · twitter

If you live digital fashion and want to refine your 3D skills, I couldn’t recommend the SYKY Design Hour more.

Jul 11 · linkedin

SYKY has had a busy Q2. We've been building our platform but community (our Keystone holders) remains at the very center of all we do. I take this commitment very seriously and we report out on our community progress and highlights every quarter.

A very personal highlight was spending time with Asya Sumik and Morchen L., two inspiring Keystone holders, at the Financial Time Luxury Summit. It was an honour to provide them with the experience - we learned so much while also having a fun time. Another special moment was seeing the energy and support from our community around The SYKY Collective 2023, our inaugural class of 10 digital designers. Finally, it was an honour that SYKY was recognized as a 2023 Technology Pioneer by the World Economic Forum.

We are excited to continue opening doors for our community to the fashion industry, as well as educating on how digital will this industry. Thank you to the amazing SYKY team and our incredible community for another inspiring quarter.

Related Questions

What are some of Alice Delahunt's most notable achievements at Ralph Lauren?
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Alice Delahunt
Alice Delahunt, photo 1
Alice Delahunt, photo 2
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Location

New York, New York, United States