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Alisa Groocock

VP, Principal Analyst at Forrester Research

Alisa Groocock is a seasoned marketing professional with over 20 years of experience in the technology industry. She previously held the position of VP, Principal Analyst at Forrester Research, where she was responsible for helping hundreds of companies build, execute, and optimize their Account-Based Marketing (ABM) strategies.1

During her tenure at Forrester, Groocock authored groundbreaking models that accelerated the identification and use of buyer insights to design high-performing campaigns.1 Prior to her role at Forrester, she spent more than two decades in field marketing roles at prominent technology companies such as HP, Cisco, and Informatica, working closely with sales teams to execute key account programs.15

After leaving Forrester, Groocock joined Agent3, a global end-to-end Account-Based Marketing provider, as VP to strengthen its consultancy proposition.1 More recently, she has taken on a role as a Marketing Leader at UiPath.4

Throughout her career, Groocock has demonstrated expertise in:

  • Account-Based Marketing (ABM)
  • Demand generation
  • Field and customer marketing
  • Executive and growth marketing
  • Building programs that drive business impact3

Groocock is known for her passion for offering direction to clients on their journeys to marketing transformation and her ability to provide actionable guidance.1 Her LinkedIn profile describes her as an "Executive leader passionate about relationships, mutual growth, solving business problems and digital technology".2

Highlights

May 23 · youtube.com
The Thanks or No Thanks, Backstage with ABM Expert Alisa ...
The Thanks or No Thanks, Backstage with ABM Expert Alisa ...
Dec 8 · businesswire.com
Agent3 hires ex-Forrester Analyst in VP role - Business Wire
Dec 8 · agent3.com
Ex-Forrester analyst boosts Agent3 global consultancy team
Ex-Forrester analyst boosts Agent3 global consultancy team

Related Questions

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Alisa Groocock
Alisa Groocock, photo 1
Alisa Groocock, photo 2
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Location

San Francisco Bay Area