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Aliyah Marandiz

Founder at Sugardoh

Aliyah Marandiz is the founder and CEO of Sugardoh, a plant-based grooming company that specializes in sustainable hair removal products.13 She founded Sugardoh in the summer of 2020 while working as a freelance marketer.12

Marandiz has a diverse background:

  • She studied sociology and studio art & design at Santa Clara University, graduating in 2017.2
  • She worked in various marketing and design roles, including positions at Jones-Dilworth, Inc. and as a freelance designer and marketer.2
  • In 2019-2020, she studied Healthier Materials and Sustainable Building at Parsons School of Design - The New School.2

Sugardoh gained significant traction after a viral TikTok video in November 2020, leading to rapid growth.1 By August 2022, Sugardoh products were available in hundreds of Ulta stores across the US.1

Marandiz's entrepreneurial journey includes:

  • Participating in the Target Takeoff Beauty Accelerator 2022 Cohort.2
  • Winning a pitch competition hosted by New Voices and JP Morgan Chase at the 2022 ESSENCE Festival of Culture.4

Her mission with Sugardoh is to rebrand hair removal as attainable, fun, healthy, and a choice, while offering one of the most sustainable, eco-friendly options on the market.4 Marandiz aims to expand Sugardoh internationally and use the company's success to support other Black-owned businesses through mentorship and investment in the future.4

Highlights

Jan 1 · leadiq.com
Sugardoh Company Overview, Contact Details & Competitors | LeadIQ
Small Business Owner Lands in Ulta Beauty Stores Thanks to TikTok
Small Business Owner Lands in Ulta Beauty Stores Thanks to TikTok
Feb 26 · theorg.com
Aliyah Marandiz - Founder & CEO at Sugardoh - The Org
Feb 21 · essence.com
Get to Know Entrepreneur Aliyah Marandiz - Essence
Dec 5 · canvasrebel.com
Meet Aliyah Marandiz - CanvasRebel Magazine
Meet Aliyah Marandiz - CanvasRebel Magazine

Related Questions

How did Aliyah Marandiz transition from sociology to entrepreneurship?
What inspired Aliyah to create Sugardoh?
How did TikTok influence Sugardoh's success?
What challenges did Aliyah face while growing Sugardoh?
How does Sugardoh's product differ from traditional hair removal products?
Aliyah Marandiz
Aliyah Marandiz, photo 1
Aliyah Marandiz, photo 2
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Location

Austin, Texas