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Alka Gupta

Growth marketing, mostly organic

Alka Gupta is a seasoned professional with a strong background in Digital Marketing, specializing in working with startups. With experience in prominent companies like OYO Rooms, PerfectCloud Corp., Townscript.com, Instamojo, and RentoMojo, she has served in various Marketing Lead roles. Alka excels in traffic data analysis and leverages A/B Testing for growth strategies. She firmly believes in the power of 'Good Content' for driving traffic and conversions, constantly refining content for lead generation. Alka's expertise spans across Traffic Generation including Social Media, Blog, SEO, Community Engagement, and Ad Campaigns; Conversion Rate Optimization focusing on Landing Pages, A/B Testing, and KPI monitoring; Acquisition through Sales enablement and Content Marketing; Customer Success by enhancing customer engagement and retention; and Marketing Automations particularly in Email campaigns and lead nurturing.

Alka Gupta
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Location

Bengaluru, Karnataka, India