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Allen Colombo
Film Director, Managing Partner @ Effie Studios
Allen Colombo is a multi-disciplinary film director and the Director at Effie Studios, a Los Angeles-based production company known for its innovative storytelling solutions. He has been with Effie Studios since March 2015, where he combines creative and technical direction with strong storytelling and project management skills to lead collaborative teams in producing boundary-pushing content.13
In addition to his role at Effie Studios, Colombo has directed commercials for major brands such as Amazon, LG, Apple, and Marvel. His filmography includes notable short films like "One of Their Own" and "Alien: Last Signs of Life" for Fox.24 He holds a Master of Fine Arts in Film, which he completed between 1997 and 2001.5
Highlights
AI in Reverse – “The vision of an entire world laid bare for machines to see.”
I’ve gone down the rabbit hole of taking pictures of plants with my iPhone and having it tell me what kind they are. Built right into the camera app, take a picture, swipe up, see if Siri can come up with the name of the plant. It’s greatly expanded my knowledge of plants from next to zero to telling the difference between scarlet firethorn and silverleaf cotoneaster (firethorn has-- you might have guessed-- thorns).
I also happen to have just finished reading Dr. Fei-Fei Li's The Worlds I See. If you’re wondering about artificial intelligence, where it came from, how it works, that book is a great place to start. Turns out AI recognizes scarlet firethorn because someone taught it how to recognize scarlet firethorn by showing it lots and lots of pictures of scarlet firethorn. *
You may recognize Dr. Li’s name from Time’s 2023 list of the 100 Most Influential People in AI, her role as Director of Stanford University’s Human-Centered AI Institute, her former position as Chief Scientist of AI at Google Cloud, or as the driving force behind ImageNet, which "supercharged the development of AI image-recognition systems," according to the Time write up.
ImageNet is a database of over 14 million images divided into more than 20,000 categories, hand-annotated to indicate what objects are pictured. “The vision of an entire world laid bare for machines to see,” as Dr. Li puts it in the book. ImageNet debuted in 2009, and scientists have been using it to train AI algorithms ever since. Machines are taught like children-- this is a flower, this is a bug-- hence the term "machine learning." That’s why I started thinking of it as AI in reverse, because before AI could teach us anything, we had to teach it first.
*If you’re looking for a name for a fantasy warrior, Scarlet Firethorn is not a bad place to start.
Generative AI - Visual Turntablism
I made the below images in an AI image generator using the prompt car by (enter fashion label). They popped out pretty much as you see them. The fashion labels are listed below if you want to try to guess the brand by the car. It's a trend at this point to mix master adjacent concepts using AI. Makes me think we’re entering the turntable era of film production.
The turntable era of music production took off in the late 70s, when DJs in New York and Chicago would loop segments of records -- taking backbeats and vocal tracks from different songs-- and combine them in original ways to form the bedrock of hip-hop and house.
This sample-based mode of music production-- which also has roots in 1960’s Jamaican dancehall riddims, where producers would record rhythm tracks and resell them for use in hundreds of songs-- has now become the dominant mode of music production the world over.
Music producers use samples and prerecorded sound libraries because it’s cheaper than putting a band or orchestra together and recording it yourself. Composers for TV shows never need step out of their home studios to produce a sweeping orchestral theme and bedroom pop stars can drop masterpieces with a set of headphones and a laptop.
The combinative approach-- like our own genetic blueprints, made from four discrete nucleotides recombined in billions of ways-- is also an underlying methodology for AI image prompts. Star Wars by Wes Anderson. Guns by soda brands. Cars by fashion brands. Recombining pre-existing ingredients to conjure original works. [A method also employed in the visual effects and gaming worlds, with 3D model marketplaces providing a massive virtual storehouse of prefabricated items].
AI image generators produce astounding results out-of-the-box. AI video is turning the corner, and bedroom filmmakers can start self-producing sweeping masterpieces of their own.
Labels: Alexander McQueen, Cartier, Dior, Fenty, Gucci, Hermes, Levi's, Louis Vuitton, Lulu Lemon, Nike, Prada, Puma, Tiffany's, Tom Ford
