Sign In

Jae Goodman

Founder of Superconnector Studios, Board Chair of Effie Worldwide

Jae Goodman is a prominent figure in the advertising and brand entertainment industry, currently serving as the Founder and CEO of Superconnector Studios, a consultancy focused on bridging the gap between brands and entertainment. He co-founded Superconnector Studios in June 2023 with John Kaplan, aiming to innovate how brands engage with consumers through strategic partnerships and brand entertainment initiatives.123

Professional Background

Goodman's career spans over two decades, during which he has held several key positions in major advertising firms:

  • Observatory: Prior to founding Superconnector Studios, Goodman was the CEO of Observatory, an agency he also established. Under his leadership, Observatory garnered multiple awards, including Emmys and Cannes Lions, for its work in brand entertainment.23
  • Creative Artists Agency (CAA): He served as the Chief Executive Officer of CAA Marketing from 2017 to 2023 and was instrumental in crafting award-winning campaigns for global brands like Nike, Coca-Cola, and General Motors.14
  • Publicis & Hal Riney: Before joining CAA, Goodman was the Senior Vice President and Executive Creative Director at Publicis & Hal Riney, overseeing significant campaigns for major clients.1

Education

Goodman earned a Bachelor’s degree in Political Science from the University of California, Los Angeles (UCLA), graduating Cum Laude in 1993.1

Vision for Superconnector Studios

At Superconnector Studios, Goodman aims to redefine the relationship between brands and entertainment entities. The consultancy operates on three main pillars: management consultancy, brand entertainment production, and a consumer products accelerator. This structure is designed to facilitate collaboration among brands, agencies, talent, and media companies while adapting to the evolving landscape of consumer engagement.234

Goodman emphasizes that traditional advertising methods are becoming less effective. His approach focuses on creating revenue-share partnerships that align the interests of brands and talent more closely than conventional service fee models.23

Highlights

Jae Goodman - Founder and CEO of Superconnector Studios
Jun 13 · campaignlive.com
Jae Goodman and John Kaplan launch Superconnector Studios
Jun 13 · adweek.com
Former Observatory CEO Jae Goodman Launches Superconnector ...
Jun 13 · Adweek
Former Observatory CEO Jae Goodman Launches Superconnector Studios - Adweek
Former Observatory CEO Jae Goodman Launches Superconnector Studios - Adweek
Jun 13 · Adweek
Former Observatory CEO Jae Goodman Launches Superconnector Studios - Adweek
Former Observatory CEO Jae Goodman Launches Superconnector Studios - Adweek
Jun 10 · fastcompany.com
Superconnector Studios launches to make brand entertainment good

Related Questions

What inspired Jae Goodman to start Superconnector Studios?
How did Jae Goodman's role at Observatory influence his new venture?
What are some notable projects Jae Goodman has worked on at Superconnector Studios?
How does Superconnector Studios differ from traditional advertising agencies?
What are the main goals of Superconnector Studios' consumer products accelerator division?
Jae Goodman
Jae Goodman, photo 1
Jae Goodman, photo 2
Add to my network

Location

United States