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Allie Tsavdarides

Brand Marketing - Creative - Communications

Alexandra (Allie) Tsavdarides is a seasoned marketing executive with extensive experience in brand building and consumer-driven strategies. She served as Vice President of Marketing at Faherty Brand from November 2019 to March 2021.1 In this role, she led brand marketing, growth marketing, and e-commerce teams, delivering strategies to accelerate brand and commercial growth.1

Currently, Allie holds the position of Senior Marketing Director, EMEA at UGG, and simultaneously serves as the (Interim) Marketing Director, EMEA at HOKA.1 Her career includes notable positions such as:

  • Global Marketing Director at New Balance (2017-2019)
  • VP, Global Brand Marketing at TOMS (2016-2017)
  • Marketing Director, EMEA at TOMS (2013-2016)

Allie is known for her expertise in:

  • Global and regional brand strategy
  • Consumer segmentation and implementation
  • Integrated media campaigns
  • Growth marketing
  • Brand partnerships and collaborations

She holds a Bachelor's Degree in Integrated Marketing Communications from Winthrop University and has studied International Media & Communications at Jonkoping University in Sweden.1

Throughout her career, Allie has demonstrated a passion for consumer-driven strategies, brand transformation, and leading high-performing marketing teams across various industries and global markets.1

Highlights

Oct 9 · theorg.com
Allie Tsavdarides (Alexandra) - Vice President Marketing, NA at HOKA
Allie Tsavdarides (Alexandra) - Vice President Marketing, NA at HOKA

Related Questions

What strategies did Allie Tsavdarides implement at Faherty Brand?
How did Allie's role at New Balance differ from her role at Faherty Brand?
What are some of Allie's most notable achievements in marketing?
How has Allie's experience at TOMS influenced her marketing approach?
What challenges did Allie face while leading marketing at Faherty Brand?
Allie Tsavdarides
Allie Tsavdarides, photo 1
Allie Tsavdarides, photo 2
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Location

Greater New York City Area