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Mike Geraci

Brand-to-Business, the new B2B.

Mike Geraci is a co-founder and partner at DRMG (Dustin Robertson Mike Geraci), a SaaS Brand Strategy agency based in Jackson, Wyoming.13 With over 20 years of experience, Mike has led more than 50 brands across various industries, including SaaS, Tech, Outdoor, Travel/Tourism, Conservation, and Finance.3

Career Highlights

  • DRMG | SaaS Brand Strategy: Partner since February 20211
  • Geraci & Co.: Principal since October 20171
  • MercuryCSC: Chief Strategy Officer from January 2013 to October 20171
  • Verde PR & Consulting: V.P. Digital from December 2009 to September 20111
  • Base Camp Communications: Founder and President from August 2001 to December 20091

Expertise

Mike specializes in guiding leadership teams through positioning, messaging, and integrated campaign development and executions.1 His approach combines category design with consumer brand frameworks to develop differentiated, ownable, and scalable market positions for SaaS companies.1

Background

Mike's career began as a freelance writer, reporter, and TV producer before transitioning to PR, then becoming a Creative Director and Chief Strategic Officer at creative agencies.3 He played a crucial role in building the Backcountry.com brand alongside Dustin Robertson in the early 2000s, which grew from under $1 million in annual sales to a $350 million category leader within a decade.4

DRMG and SaaS Brand Strategy

In 2021, Mike and Dustin Robertson launched DRMG to help tech companies build and own brands that drive demand.2 Their SaaS Brand Strategy system provides a framework, toolkit, and playbook to help companies differentiate themselves in crowded, well-funded, and evolving markets.34

Highlights

Feb 5 · utahbusiness.com
Utah tech marketing vets launch DRMG for SaaS brand strategy
Feb 5 · drmg.co
Welcome to DRMG, Welcome to SaaS Brand Strategy | DRMG Blog
Apr 21 · Bloomberg
Cotopaxi Stitches Social Goals Into Every Backpack - Bloomberg
Cotopaxi Stitches Social Goals Into Every Backpack - Bloomberg

Related Questions

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Mike Geraci
Mike Geraci, photo 1
Mike Geraci, photo 2
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Location

Jackson, Wyoming, United States