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Keith Saunders

Senior Product Marketing Manager | B2B SaaS | Go-To-Market | Positioning | Storytelling | Finding the Shortest Path to Money for Edtech + Workforce Development Companies

Keith Saunders is a product marketing consultant and CEO at Not A Small Time Thing, based in New York, New York. Here are some key details about his professional background and expertise:

Professional Experience

Keith has extensive experience in marketing, brand strategy, and content creation:

  • He is currently the CEO and Marketing Strategist at Not A Small Time Thing, a role he has held since September 2013.12
  • Previously, he worked as a Senior Product Marketing Manager at Pathful Inc. and as a Strategic Planner at Sanders:no-wrap[Wingo.1]
  • He has also been a Podcast Producer for WHRO Public Media, producing shows like "Smart Pill" and "Mind Over Manners".12

Areas of Expertise

Keith specializes in:

  • Product marketing and brand marketing
  • Go-to-market strategy
  • Positioning and messaging
  • Sales enablement
  • Content strategy and creation
  • Podcast production
  • Market research and qualitative interviews
  • Integrated marketing campaigns3

Notable Achievements

  • Created a marketing roadmap that helped a medtech consultancy grow top-line revenue by 245% and improve gross profit by 201% compared to the previous year.12
  • Co-developed the strategy, wrote the script, and served as associate creative director for an award-winning video used by the New York City Taxi and Limousine Commission to train over 197,000 drivers on wheelchair-accessible vehicles.23

Education and Certifications

Keith holds certifications in:

  • Digital Marketing Circuit from General Assembly
  • Inbound Certification from HubSpot1

His LinkedIn profile can be found at linkedin.com/in/keithjsaunders, which matches the username provided in the query.3

Highlights

Aug 9 · youtube.com
Keith Saunders with Zep Inc. - Supply Chain Front & Center - YouTube
Keith Saunders with Zep Inc. - Supply Chain Front & Center - YouTube

Related Questions

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Keith Saunders
Keith Saunders, photo 1
Keith Saunders, photo 2
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Location

New York, New York, United States