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Keith Saunders

Senior Product Marketing Manager | B2B SaaS | Go-To-Market | Positioning | Storytelling | Finding the Shortest Path to Money for Edtech + Workforce Development Companies

Keith Saunders is a product marketing consultant and CEO at Not A Small Time Thing, based in New York, New York. Here are some key details about his professional background and expertise:

Professional Experience

Keith has extensive experience in marketing, brand strategy, and content creation:

  • He is currently the CEO and Marketing Strategist at Not A Small Time Thing, a role he has held since September 2013.12
  • Previously, he worked as a Senior Product Marketing Manager at Pathful Inc. and as a Strategic Planner at Sanders:no-wrap[Wingo.1]
  • He has also been a Podcast Producer for WHRO Public Media, producing shows like "Smart Pill" and "Mind Over Manners".12

Areas of Expertise

Keith specializes in:

  • Product marketing and brand marketing
  • Go-to-market strategy
  • Positioning and messaging
  • Sales enablement
  • Content strategy and creation
  • Podcast production
  • Market research and qualitative interviews
  • Integrated marketing campaigns3

Notable Achievements

  • Created a marketing roadmap that helped a medtech consultancy grow top-line revenue by 245% and improve gross profit by 201% compared to the previous year.12
  • Co-developed the strategy, wrote the script, and served as associate creative director for an award-winning video used by the New York City Taxi and Limousine Commission to train over 197,000 drivers on wheelchair-accessible vehicles.23

Education and Certifications

Keith holds certifications in:

  • Digital Marketing Circuit from General Assembly
  • Inbound Certification from HubSpot1

His LinkedIn profile can be found at linkedin.com/in/keithjsaunders, which matches the username provided in the query.3

Highlights

Feb 20 · linkedin

Had an amazing time at the Dent Education “Innovation and Impact Happy Hour” last Thursday. 

Learned about their Earn-to-Learn internship model that pays under-resourced high school students to build products, launch ventures, and deliver results for clients.

Love this!

Thanks to Micky Wolf, Jackie Neumann, and the rest of the Dent Education team for hosting – and thanks to Liam Corcoran for the invite!

Check out the Dent website (https://denteducation.org/) to support what they’re doing and learn more.

#entrepreneurship #workforcedevelopment #edtech #designthinking

Feb 7 · linkedin

Hey everyone! 

I’m writing to share that I was affected by the most recent layoffs at Pathful.

Even though I’m still processing, I’m extremely grateful to have worked alongside such a brilliant and passionate group of colleagues on a mission to open up career possibilities for all K-16 students.

(Pathful has such an awesome group of people, and I wish them all the success in the world.)

As I navigate this transition, I’m excited about the prospect of applying my skills in product marketing, brand strategy, and content to a new challenge.

I’m actively seeking a full-time #productmarketing role at a K-12 workforce-related #edtech company, particularly those focusing on #careerreadiness, #workbasedlearning, #apprenticeships, #internships, #web3, #entrepreneurship, or #designthinking.

Additionally, I'm open to exploring roles in health + fitness tech, personal development/mental health tech, and organizations building healthy digital or physical communities.

At the end of the day, I’m passionate about making it easier for individuals to acquire the skills, experiences, and community support to create a fulfilling life for themselves.

If you know of any open or upcoming full-time, fractional, or consulting opportunities – or if you’d like to share any advice or connections, let me know!

Thanks in advance, and I appreciate the support!

#OpenToWork

Related Questions

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Keith Saunders
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Location

New York, New York, United States