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Allyssa Kaiser
Head of Performance Marketing, DTC
Allyssa Kaiser is the Senior Director of Performance Marketing at NEST New York, where she has built a strong career in marketing over more than a decade. She is recognized for her expertise in digital marketing and performance strategies, particularly in the direct-to-consumer (DTC) space.
Professional Background
- Current Role: Senior Director of Performance Marketing at NEST New York.
- Experience: Over ten years in marketing, with a focus on performance and digital marketing strategies.
- Education: Graduated from Syracuse University.
Online Presence
Allyssa is active on platforms like LinkedIn, where she shares insights on marketing trends and industry events, and on Twitter, where she discusses various topics including digital marketing and personal interests such as travel and sports .12
Highlights
The Scent Your Summer Event starts now.
Find your scent of the season with 20% off—plus complimentary shipping! Use code SUMMER20 on $75+ orders now through Monday, May 27th. https://lnkd.in/etTgiv7
From our #1 bestselling citrus scent Grapefruit and seasonal favorite Ocean Mist & Sea Salt to our "once sold out but back in stock" Balinese Coconut, you can't go wrong with NEST New York fragrances.
#MemorialDayWeekend #MemorialDaySale #Fragrances #Diffusers #Perfumes #Beauty #FreeShipping #SummerEssentials #SummerSale #SummerFavorites

This morning, I’m excited to share a little something we've been working on the past few weeks... a case study highlighting our success with programmatic advertising and cross-category new customer acquisition. https://lnkd.in/eD8ib4Ah
"Having previously worked with LiveIntent, I had high hopes for our partnership. LiveIntent helped us find a cost-efficient way to generate brand awareness and reach prospective new customers at scale. Since piloting LiveIntent in Q2 2022, we have integrated it into our evergreen media strategy, ramping up new customer acquisition efforts ahead of key brand and commercial moments."
Shout-out to Samantha McCann and Xinge Wang for putting this together in partnership with Doyle Stack and friends at LiveIntent, Inc.
#CaseStudy #Partnership #DigitalPartnership #Programmatic #DigitalMarketing #EmailMarketing #EmailNewsletter #NewCustomer #DTC #DTCBrands #DTCMarketing #SuccessStory #SuccessMindset #Teamwork #LiveIntent
