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Alyssa Gelbard
Strategic Advisor To Companies & Executives / Personal Branding Expert & Speaker
Alyssa Gelbard is the Founder and CEO of Point Road Group, a global personal branding firm established in 2014. The company specializes in enhancing brand impressions through employee and executive branding, helping organizations leverage their most valuable asset: their people. Gelbard's approach focuses on aligning personal branding with business strategy to foster credibility, trust, and ultimately drive revenue growth.125
Background and Education
Alyssa has a robust background in strategic marketing and branding, having held leadership roles across various industries including biomedical research, technology consulting, and sports & entertainment. She earned her Bachelor of Arts in Sociology from Tufts University and an MBA in Marketing from NYU Stern School of Business.35
Professional Contributions
In addition to her role at Point Road Group, Gelbard is an advocate for increasing female representation in leadership roles. She serves on several advisory boards, including the Graduate Sports Management Program at Endicott College and the NY Chapter of Financial Executives International. Furthermore, she is actively involved in mentoring and teaching about personal branding and career advancement.35
Speaking Engagements and Expertise
Alyssa is a frequent speaker on topics such as digital presence, LinkedIn strategies, and personal branding. Her insights are sought after by various organizations, from Fortune 500 companies to non-profits.35 She emphasizes the importance of personal branding for all employees, asserting that strong individual brands contribute significantly to organizational success.45
Community Involvement
Beyond her corporate responsibilities, Gelbard is engaged with the Tufts University Alumni Council and co-chairs the Tufts Women's Network in New York. Her commitment to community service reflects her dedication to fostering professional growth among women.35
Overall, Alyssa Gelbard's work at Point Road Group not only enhances individual careers but also contributes to broader organizational success through effective branding strategies.



