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Alyssa Tobias

SVP, Head of Creative at Bravado | Universal Music Group

Alyssa Tobias is the Senior Vice President and Head of Creative Services at Bravado International Group, a leading merchandise and brand management company under Universal Music Group. She was promoted to this position in June 2024, having previously served as Vice President in the same department since her appointment in June 2023.13

Career Background

  • Previous Roles: Before joining Bravado, Tobias was the Senior Vice President of Creative at Live Nation Merchandise, where she was responsible for the creative development and design for various artists and brands. Her career began at Island Records/Def Jam Recordings as a designer, followed by a leadership role at The Araca Group, where she built a design team focused on music, theater, and studio entertainment.123
  • Creative Leadership: At Bravado, Tobias leads the global creative team, focusing on creating products that foster emotional connections between fans and artists. Her work emphasizes the integration of music and fashion, leveraging her extensive experience in creative direction.14

Personal Insights

Tobias is based in Los Angeles and reports to Jesper Poulsen, the General Manager of Bravado. Her leadership is part of a broader strategy to enhance support for artists within Bravado's expanding roster.12

Highlights

Jun 20 · universalmusic.com
BRAVADO ANNOUNCES NEW LEADERSHIP STRUCTURE - UMG
Bravado Makes Management Appointments - Licensing International
Bravado Makes Management Appointments - Licensing International
Universal's merch company Bravado makes series of leadership ...
Universal's merch company Bravado makes series of leadership ...
BRAVADO ANNOUNCES LEADERSHIP APPOINTMENTS: ALYSSA ...
BRAVADO ANNOUNCES LEADERSHIP APPOINTMENTS: ALYSSA ...

Related Questions

What are some of Alyssa Tobias's most notable projects at Bravado?
How did Alyssa Tobias transition from Live Nation Merchandise to Bravado?
What is Alyssa Tobias's educational background?
Can you provide examples of Alyssa Tobias's work at Island Records/Def Jam Recordings?
What are the main responsibilities of the Head of Creative Services at Bravado?
Alyssa Tobias
Alyssa Tobias, photo 1
Alyssa Tobias, photo 2
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Location

United States