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Amanda Croce

Chief Marketing Officer at Club Pilates

Amanda Croce, the current Chief Marketing Officer at Xponential Fitness for Club Pilates, has a rich background in the luxury brand and entertainment spheres.

With a focus on curating, monitoring, and engaging specific audiences, including Luxury and Uber Luxury demographics, Amanda has a track record of working with high visibility clients in tailoring campaigns for entertainment content.

Her expertise extends to collaborating with social media teams, strategy, analytics, data science, programmatic, and consumer insights teams to drive advertising and marketing outcomes.

Amanda's passion lies in leveraging data analysis and research to develop innovative and creative marketing campaigns, particularly in the evolving landscape of social media and the nuances of audience analysis within the DMP environment.

She holds a Bachelor of Arts degree with a double major in Neurobiology and The Psycho-social Aspects of Human Sexuality, along with a minor in Neuroscience from the University of Connecticut.

Amanda's professional journey includes key roles such as Chief Marketing Officer at Club Pilates, Executive Head of Global Marketing at Aura Home, Inc., and various marketing analytics and strategy positions at renowned organizations like Casper, MediaCom, PHD, and Porter Novelli.

Her experience also encompasses social media analysis roles at Mashwork and Horizon Media, along with a research position at Yale University.

Amanda Croce
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Location

Newport Beach, California, United States