Sign In

Amanda Du 杜晶

Digitalisation - Strategy Leader - Innovation - EMBA@TUM

Amanda Du Jing 杜晶 is a seasoned Digital Marketing Leader with a strong track record of enhancing online business, revenue, and customer loyalty within the hospitality sector across China, South East Asia, and Europe.

She has excelled in managing teams of digital experts and agencies specializing in various areas including content marketing, paid media, SEO, social media, CRM, and digital analytics.

Amanda is proud of her role as an innovator who challenges the status quo to drive business improvement while fostering an inspiring work environment for her team.

Apart from her professional endeavors, Amanda is passionate about mentoring the youth in China and serves as a guest professor at Shanghai University Entrepreneur course, where she shares her valuable insights and experiences with motivated students.

Known for her insatiable curiosity and dedication to continuous learning, Amanda describes herself as a blend of scientist and artist, proficient in analytical skills, attention to detail, and a focus on enhancing user experience and customer satisfaction.

She strongly believes in the power of luck and compares it to winds that can be harnessed through preparation and hard work.

Currently, Amanda's major personal project is pursuing an EMBA course in Innovation and Business Creation from the Technical University of Munich and UnternehmerTUM, where she engages with a diverse group of peers during the challenging times of COVID-19, embracing the unique virtual learning experience.

In terms of education, Amanda holds a Master of Business Administration in Innovation & Business Creation from Technical University of Munich, an EMBA in Innovation from the University of California, Berkeley, Haas School of Business, a Bachelor of Arts in Business English from Tianjin University of Finance and Economics, and a Bachelor of Management in Accounting from the same institution.

With a rich professional background, Amanda has held key positions such as Head Of Ecommerce at Pentahotels, Senior Digital Marketing Manager at MEININGER Hotels, Area Director of Digital Marketing IHG at InterContinental Hotels Group (IHG®), Senior Manager of Digital Marketing and Promotions at Carlson Rezidor Hotel Group, Manager of Digital Marketing & Promotions Asia Pacific at Carlson Rezidor Hotel Group, E-Commerce Manager at Radisson Blu Hotel Shanghai New World, and Social Media Marketing Executive at Radisson Blu Hotel Shanghai New World.

Amanda Du 杜晶
Add to my network

Location

Munich, Bavaria, Germany