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Amanda Milligan

Director of Content Strategy

Amanda Milligan is the Director of Content Strategy at iPullRank, a digital marketing agency.1 She joined the company in September 2023, bringing her expertise in content marketing and SEO to the role.3

Professional Background

Amanda has over a decade of experience in content marketing and SEO.1 Her approach to content strategy is characterized by:

  • Obsessing over the communication between a brand and its audience
  • Creating bespoke content strategies for lasting brand growth
  • Innovating rather than always following "best practices"

Expertise

Amanda is known as a Brand Authority Expert4, specializing in:

  • Content marketing
  • SEO
  • Creating newsworthy content6

Work Style

At iPullRank, Amanda describes her work approach as:

  • Pulling rank from Richmond, VA
  • Working alongside her black cat, Bean
  • Listening to music by The Killers or Florence + The Machine while working
  • Drinking matcha lattes1

Online Presence

Amanda maintains an active online presence:

  • LinkedIn: Her profile can be found under the username "amandamilligan"2
  • Twitter: She uses the handle @millanda5

Amanda Milligan's role at iPullRank involves developing innovative content strategies that build lasting brand growth and foster effective communication between brands and their audiences.1

Highlights

Jun 6 · linkedin

Marketers be like

Jun 4 · linkedin

Marketers are expected to thrive in a macro environment of frustrating contradictions.

➡ They’re critical to success, and yet at the first sign of trouble, they’re the first to be let go.

➡ They need to be innovators, and yet when the ideas are delivered, they’re told to stick to the status quo.

➡ They need to build lasting growth, and yet they also need to drive revenue immediately.

As a result, many marketers feel unmoored, unappreciated, and unfulfilled, and companies continue churning out mediocre marketing initiatives with lackluster results.

Somewhere along the way, the bedrock of what makes marketing effective has significantly eroded, exacerbated by adverse economic conditions.

So what can we do?

Brand Authority Club is a community of people who are distinctly curious about answering this question. Our foundation consists of these tenets:

1️⃣ Regardless of the answer to this important but nebulous question, marketers deserve support. We are here to validate and uplift each other as often as possible.

2️⃣ We must try to recalibrate the industry by continuously discussing and promoting what does matter: brand authority — the bridge between what the company is setting out to do and what customers actually want.

3️⃣ We will highlight and promote industry leaders and brands who are doing things right. We’ll hold them up as critical examples of how things can and should be.

By following these tenets, we hope to make our small dent in changing the industry and making marketing careers more rewarding.

Will you join us?

#brandauthority #brandauthorityclub #marketing

Related Questions

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Amanda Milligan
Amanda Milligan, photo 1
Amanda Milligan, photo 2
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Experience

Director of Content Strategy at iPullRank (September 2023 - Present)
Head Of Marketing at Stacker (September 2021 - August 2023), Marketing Director at Fractl (April 2019 - September 2021)

Education

B.S. - Journalism; B.A. - English from University of Florida (2007 - 2011)

Location

Richmond, Virginia, United States