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Amanda Milligan
Director of Content Strategy
Amanda Milligan is the Director of Content Strategy at iPullRank, a digital marketing agency.1 She joined the company in September 2023, bringing her expertise in content marketing and SEO to the role.3
Professional Background
Amanda has over a decade of experience in content marketing and SEO.1 Her approach to content strategy is characterized by:
- Obsessing over the communication between a brand and its audience
- Creating bespoke content strategies for lasting brand growth
- Innovating rather than always following "best practices"
Expertise
Amanda is known as a Brand Authority Expert4, specializing in:
- Content marketing
- SEO
- Creating newsworthy content6
Work Style
At iPullRank, Amanda describes her work approach as:
- Pulling rank from Richmond, VA
- Working alongside her black cat, Bean
- Listening to music by The Killers or Florence + The Machine while working
- Drinking matcha lattes1
Online Presence
Amanda maintains an active online presence:
- LinkedIn: Her profile can be found under the username "amandamilligan"2
- Twitter: She uses the handle @millanda5
Amanda Milligan's role at iPullRank involves developing innovative content strategies that build lasting brand growth and foster effective communication between brands and their audiences.1
Highlights
Marketers be like
Marketers are expected to thrive in a macro environment of frustrating contradictions.
➡ They’re critical to success, and yet at the first sign of trouble, they’re the first to be let go.
➡ They need to be innovators, and yet when the ideas are delivered, they’re told to stick to the status quo.
➡ They need to build lasting growth, and yet they also need to drive revenue immediately.
As a result, many marketers feel unmoored, unappreciated, and unfulfilled, and companies continue churning out mediocre marketing initiatives with lackluster results.
Somewhere along the way, the bedrock of what makes marketing effective has significantly eroded, exacerbated by adverse economic conditions.
So what can we do?
Brand Authority Club is a community of people who are distinctly curious about answering this question. Our foundation consists of these tenets:
1️⃣ Regardless of the answer to this important but nebulous question, marketers deserve support. We are here to validate and uplift each other as often as possible.
2️⃣ We must try to recalibrate the industry by continuously discussing and promoting what does matter: brand authority — the bridge between what the company is setting out to do and what customers actually want.
3️⃣ We will highlight and promote industry leaders and brands who are doing things right. We’ll hold them up as critical examples of how things can and should be.
By following these tenets, we hope to make our small dent in changing the industry and making marketing careers more rewarding.
Will you join us?
#brandauthority #brandauthorityclub #marketing
