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Amanda Natividad

VP Marketing at SparkToro | I said Zero-Click Content first

Amanda Natividad is the Vice President of Marketing at SparkToro, an audience research startup. She has a diverse background that includes roles in marketing, journalism, and culinary arts. Here's an overview of her career and achievements:

Career Highlights

  • Marketing Experience: Amanda has managed B2C and B2B marketing teams across various industries, including consumer packaged goods, software-as-a-service, and agency roles. Notable positions include leading B2B content marketing at Fitbit, heading marketing at Liftopia and Growth Machine, and spearheading innovative programs at NatureBox.123
  • SparkToro Role: She joined SparkToro in 2021, initially as a Marketing Architect, and has been instrumental in driving engagement and brand awareness through innovative strategies that combine data-driven insights with creative storytelling.42
  • Thought Leadership: Amanda is a respected voice in marketing, contributing to publications like Adweek and guest lecturing at prestigious universities such as Columbia, Cornell, and Stanford.12 She also teaches a content marketing course and maintains a popular newsletter with over 15,000 subscribers.15

Personal Background

  • Early Careers: Before marketing, Amanda was a tech journalist and a test kitchen cook, reflecting her diverse skill set.5
  • Personal Branding: She is known for her approachable online presence and has built a significant following across platforms like LinkedIn, Twitter, and Instagram.2
  • Awards and Recognition: Amanda has been recognized as one of the top B2B digital marketing influencers and has been featured on lists of influential marketers.3

Public Presence

Amanda Natividad is active on social media platforms under the username amandanat. She regularly shares insights on marketing, personal anecdotes, and industry expertise, engaging a diverse professional audience.23 Her LinkedIn profile highlights her achievements and provides a glimpse into her professional journey.3

Highlights

Sep 13 · linkedin

When you're a knowledge worker, there are few things more satisfying than someone taking your advice AND sharing its effectiveness.

Sep 11 · linkedin

Why stops people from buying? One of three reasons...

(1) Comprehension: They don’t understand what you do. (2) Urgency: They understand but don’t care. (3) Trust: They get it, they care, but they don’t believe you.

(That's according to Matt Lerner. Check out his SYSTM newsletter in the comments below.)

Let's dig into URGENCY. How do you get people to take action right away?

The most obvious way is discounting: "Save 25% but hurry, this sale ends tonight!"

But this is a short-lived win. People who think your product is unnecessary won't buy. And if you keep offering discounts, you'll train people to expect them from you.

Try tapping into deeper product/market fit. You can do this by appealing to:

  • A role or job title. Is your product for women or first-time moms? Is your software for marketing directors or content marketing associate managers?

  • A use case. Think: What painful problem is your customer experiencing when they buy your product? Maybe you're a fitness company and your ideal customer already exercises with resistance bands. Perhaps your solution is textured resistance bands that can be worn over leggings without slipping. Or you sell a scheduling tool but your tool is the only one that allows users to overlay calendars to pick a meeting time — without creating an account.

  • A season/time frame. Maybe your software is highest impact during open enrollment in September. Your key buying season might be August.

I'm sure there are lots more ways to tap into urgency. What are your recommendations?

Related Questions

What are some of Amanda Natividad's most notable achievements at SparkToro?
How did Amanda Natividad transition from being a journalist to a marketing strategist?
What unique marketing strategies has Amanda Natividad implemented at SparkToro?
How does Amanda Natividad incorporate her culinary background into her marketing approach?
What are some key takeaways from Amanda Natividad's content marketing course?
Amanda Natividad
Amanda Natividad, photo 1
Amanda Natividad, photo 2
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Location

Los Angeles, California, United States