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Amanda Monteiro Santana
Brand management & Digital Marketing & Events | MScMarketing
Amanda Monteiro Santana is a marketing professional who recently joined Versuni (formerly Philips Domestic Appliances) as a VOC Specialist for Rating & Reviews Activation in the Consumer Care team.7 Her career has involved various roles in marketing and project management across different companies.
Professional Experience
Amanda has worked in several positions:
- VOC Specialist at Versuni (current role)7
- Project Manager at Tommy Hilfiger EMEA marketing team (PVH Corp.)2
- Member of the Alpro/Danone coffee team5
Education and Skills
Amanda's background includes:
- Studies at Universiteit Gent, focusing on Consumer Behaviour, Marketing Communications, and Project Management4
- Experience in branding, authenticity, and engagement strategies1
Career Highlights
Throughout her career, Amanda has been involved in various marketing initiatives:
- Participated in the Amsterdam Coffee Festival, representing Alpro/Danone5
- Worked on showcasing plant-based drinks in coffee, collaborating with top European baristas6
Amanda actively shares her professional experiences and insights on LinkedIn, reflecting on her career journey and industry trends.3 Her profile demonstrates a diverse background in marketing, with a focus on consumer behavior and brand engagement across different sectors, including fashion, food and beverage, and now home appliances.
Highlights
Next stop, Versuni (former Philips domestic appliences). 🏠 I’m happy to join the Consumer Care team as VOC Specialist for Rating & Reviews Activation.
Throwback: trying to make a decent cup of coffee with Alpro ☕️🌱
During my time working on the Alpro Barista team, I have learned a lot about Marketing and business. However, one of the biggest takeaways I have learned is about how enjoying what you do can (and will) impact your level of ownership and consequently your performance.
Learning how to pour an expresso or trying to make a latte art was not part of my daily marketer tasks. But, it definitely helped me to step into our customers shoes and drastically increased the level of fun of my work.
Follow a sneak peek of my very talented work as a barista 🤣😅 and ofc many nice moments with my former colleagues and the world coffee starts ⭐️
