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Amanda Teder
EVP Marketing at Generac, focused on driving profitable growth through brand building, data, and digital strategies, and e-commerce.
Amanda Teder is the Executive Vice President (EVP) of Marketing at Generac Power Systems, a role she has held since November 2022.1 As EVP Marketing, she is responsible for driving profitable growth through brand building, data and digital strategies, and e-commerce initiatives.1
Career Highlights
Current Role at Generac: Amanda is leading marketing efforts at Generac as the company expands its focus from generators to becoming a leader in energy technology.1 Her responsibilities include:
- Developing go-to-market strategies and plans
- Optimizing e-commerce and omni-channel marketing
- Implementing digital marketing transformation
- Developing analytics roadmaps for improved decision-making
- Transforming business operations and reporting
Previous Experience: Before joining Generac, Amanda's career included:
- Marketing Executive and Senior Consultant at Simpactful (2021-2022)1
- Various roles at Procter & Gamble (P&G), including:
- Brand Manager for Olay North America
- Brand Manager for Febreze
- Assistant Brand Manager for Tide innovation1
Achievements
Throughout her career, Amanda has demonstrated success in:
- Driving significant sales growth on platforms like Amazon.com
- Developing consumer-led innovation plans
- Reinventing communication models to boost awareness
- Leading commercial strategies for major brands like Olay and Febreze
- Launching successful product innovations
Education and Location
Amanda is based in the Greenville-Spartanburg-Anderson area of South Carolina.1 While her specific educational background is not mentioned in the provided information, her LinkedIn profile indicates that she has received education relevant to her executive marketing role.
Highlights
We are continuing to build at Generac! If you are a builder, this role is for you! Come help us build stronger media strategies and plans for our established and emerging businesses.
#gigalert #medialeader #DTC #itsapowermove
Something really resonated with me in this recent Forbes article https://bit.ly/4ftNhAs. As marketers, there are a lot of things that we want to say, but this article reminded me that successful content is about what our readers need to hear. Our customers, our dealers, our employees – what’s in it for them? The Zig Ziglar quote in the article sums it up.
“If you help enough people get what they want, you will get what you want.”
