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Amber Roussel

Brand Strategist, Marketing Innovator, Entrepreneur

Amber Roussel is a skilled and innovative digital marketing professional with an entrepreneurial mindset and a rich background in communications, business development, social media, and live events accumulated over 18 years.

Amber has a proven track record of enhancing the visibility and success of several prominent global brands spanning diverse sectors such as automotive, technology, hospitality, fashion, and consumer goods. Among the brands she has contributed to are Ford Motor Company, Intel, Four Seasons Hotels & Resorts, Mercedes-Benz, Brooks Running, The Macallan, Elizabeth Arden, American Express, Olay, and Amazon.

Her expertise includes digital and social media strategies, public relations, comprehensive marketing approaches, content planning, influencer collaborations, production oversight, community engagement, website development, photography, design, branding initiatives, event coordination, CRM utilization, and sales strategies.

Amber pursued her Bachelor of Arts degree at Loyola University New Orleans, fostering a strong foundation for her subsequent professional endeavors.

Throughout her career, Amber has held key roles in several organizations, including serving as Group Director of Communications at MMI Agency. She has also demonstrated her skills as the Director of Communications and previously founded PURE Brand Consulting as a Strategic PR & Marketing Consultant. Amber's leadership roles have spanned various prestigious companies like HL Group, M Booth, and Lippe Taylor, where she contributed significantly as Vice President of Digital Marketing.

Her career journey includes diverse roles such as Contributing Writer/Blogger at Holiday Matinee, Brand Ambassador for the Fiesta Movement at Ford Motor Company, Marketing & Communications Consultant at Block 7 Wine Company, Co-founder and Chief Creative Officer at Ah-Ha! Creative, and Project Manager & Creative Design at Destination Management, Inc.

Amber's early career saw her gaining experience in marketing and communications through roles like Account Executive at Thea Pagel Productions, Marketing & Promotions Assistant at MKTG, Junior Account Executive at BMF, and Public Relations Intern at BMF.

Amber Roussel stands out as a versatile professional with a wealth of experience and a passion for driving brand success through strategic digital marketing and innovative communications approaches.

Amber Roussel
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Location

New York City Metropolitan Area