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Amina Pasha
Chief Marketing Officer at Thrive Market
Amina Pasha is the Chief Marketing Officer at Thrive Market, a mission-driven e-commerce company focused on making healthy living easy, affordable, and accessible.14 Here are some key details about her career and background:
Professional Experience
Amina has been with Thrive Market since October 2019, initially joining as SVP Marketing before being promoted to CMO in May 2020.3 Prior to Thrive Market, her notable roles include:
- Vice President of Marketing at The Honest Company (2017-2019)3
- Various leadership positions at Procter & Gamble over a decade-long tenure (2005-2017)3
Career Highlights
- At Thrive Market, Amina has been instrumental in re-energizing the brand's story and humanizing its mission.1
- She led the development of Crest Gum Detoxify, a breakthrough product in the dental care category, during her time at P&G.1
- Amina has experience managing iconic brands such as Pantene, Wella, Pampers, and Crest.1
Education and Skills
- Bachelor of Arts in Economics and Classical Studies from the University of Pennsylvania3
- Fluent in English and Urdu3
- Known for her cross-functional leadership and ability to understand various aspects of brand management24
Personal
- Amina is actively involved in mentoring female leaders through networks like HeyMama.1
- She has lived in over 13 countries and currently resides in Los Angeles with her family.1
- Passionate about storytelling and Ancient Classics, Amina enjoys traveling to ancient cities around the world.1
Amina's expertise in mission-driven marketing, combined with her extensive experience in the CPG industry, has positioned her as a key leader in Thrive Market's growth and success.4
Highlights
While every day for me is International Women’s Day, it was such a pleasure to celebrate and share triumphs, challenges, learnings and insights with Brook Harvey-Taylor (founder of Pacific beauty) and Sandra Carter (founder of Om). So grateful for these amazing brand founders and their incredibly heroic journeys as well as for our team of fearless female leaders we have at Thrive Market and our amazing host and moderator Christine. Happy International Women’s Day!! Thrive Market Brook Harvey-Taylor Sandra Carter Christine McNerney
I am thrilled to announce that I am now offering 1:1 consultations on the highly curated expert women advisory board, The NORTH by thefemalefoundercollective. I am excited to join some of my other peers/mentors including Rebecca Minkoff, Candace Nelson, Arian Simone, Deepica Mutyala, Eden Grinshpan and so many more! The platform makes it easy to get personalized advice over a live 1:1 video call. I get messages every month asking me for industry advice, and now, with 1:1 consultations, I can see what we’re working with, help answer your questions, and guide you in easiest way possible to make the biggest impact to your brand or business. Book your consultation here: https://lnkd.in/eJE9JjEx
The Female Founder Collective The NORTH by Female Founder Collective
