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Amy Rhoda B.

Writer, editor, coach ✨ Communication, Clarity, Connection

Amy Rhoda Brown is a certified professional coach based in Toronto, Canada. She offers coaching services to help clients make changes in their lives and achieve their goals.1 Here are some key details about Amy:

Professional Background

Amy has a diverse professional background spanning over 20 years, including:

  • Software development (8 years)
  • Full-time parenting
  • Teaching computing skills to scientists
  • Freelance copyediting and document preparation
  • Professional coaching

She studied coaching at the Adler Graduate Professional School in Toronto and earned the International Coach Federation's ACC certification.1

Coaching Approach

Amy's coaching philosophy and approach includes:

  • Providing clients time and space to think through their situation
  • Exploring possibilities and risks of different options
  • Helping clients gain clarity on motivations and fears
  • Focusing on strengths and resources to chart a path forward
  • Emphasizing actionable steps and commitments in each session
  • Offering support and accountability between sessions

She structures her coaching packages to encourage multiple sessions, as she believes the power of coaching happens over time.1

Areas of Focus

Amy works with a variety of clients, including:

  • Software developers
  • Artists
  • Authors
  • People looking to make changes in their lives or careers
  • Those wanting to expand their creative practice3

Other Services

In addition to coaching, Amy offers:

  • Writing services
  • Copyediting
  • Document preparation2

Amy combines her analytical skills (she has a math degree) with empathy to help clients develop concrete plans for change. Her goal is to support clients in being true to themselves and making positive changes in their lives.1

Highlights

Aug 28 · linkedin

Good news and bad news!

Bad news first: I didn't get into the program I applied for.

Good news: That means I have year to work and save up for tuition! I'm on the hunt for a part-time or full-time temporary position, I'm awesome at communications, admin and organization, and I'm fun to work with. Spread the word!

PS: Also still available for copyediting and writing contracts!

Jul 23 · linkedin

I guess everyone who is management-adjacent has probably read, or at least heard about, Unreasonable Hospitality by Will Guidara. There's lots of good stuff in there about management and service (which is to say, taking care of people).

One thing struck me as familiar: Guidara talks about the error of correcting a customer on a matter of fact in order to defend yourself. He gives an example of a customer who says his correctly cooked medium-rare steak is undercooked. A reasonable response to this would be to say, 'In fact, this is cooked correctly but I'll being you a steak cooked medium right away.' The unreasonable-hospitality response to this is to skip the 'in fact' part and get the new steak, without commentary — to enter the customer's universe, where medium-rare is medium.

This reminded me of coaching, where as coaches we join our clients in their reality, even when their experience or perspective is contradictory to our own. If they think they must drink more water, then we support them in drinking more water; if they think they need to get a promotion, we support them in getting a promotion; if they think the position of the stars affects their daily life, we accompany them as they incorporate that into their decision-making.

As a person coming from copyediting, where fact-checking is part of the job, and tech, where being technically correct is a cultural imperative, it was invigorating, when I started coaching, to embrace the wibbly-wobbly-ness of looking at the world through someone else's eyes.

Of course there are lots of grey areas about when it's helpful to challenge a client's beliefs, and when it's unethical to keep working with them — but connecting with people is so more subtle than the black-and-white of 'correct' and 'incorrect'. (And not just in coaching.)

Related Questions

What inspired Amy Rhoda Brown to transition from technology and communications to coaching?
How does Amy Rhoda Brown's background in math influence her coaching style?
What are some common challenges Amy Rhoda Brown helps clients overcome?
How does Amy Rhoda Brown's coaching approach differ from traditional coaching methods?
What kind of clients does Amy Rhoda Brown typically work with?
Amy Rhoda B.
Amy Rhoda B., photo 1
Amy Rhoda B., photo 2
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Location

Toronto, Ontario, Canada