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Amy Greenlaw
10+ Years Marketing and Communications Strategist, Social Media, User Experience, Digital Media, Non-Profit Growth
Professional Background
Amy Greenlaw brings over 15 years of robust marketing experience, specializing in digital and social media strategy. She has made significant contributions across various industries, fusing creativity with a strategic approach that empowers businesses to thrive in the digital age. With a career reflecting both innovation and passion, Amy has played pivotal roles in developing integrated marketing programs that resonate with audiences and drive engagement. Her experience with advertising, digital communications, and event planning reinforces her strong foundation in the marketing landscape.
With an entrepreneurial spirit, Amy is an innovative leader who has co-founded and contributed to the success of four start-up companies. This hands-on experience has allowed her to understand the labyrinthine paths of business growth, particularly in the dynamic realm of social media and digital marketing. As an early adopter and passionate participant in social media communities, she possesses an impressive knowledge of enterprise-level platforms and their user bases, including Facebook, Twitter, YouTube, Pinterest, and Google+. Her comprehensive understanding of these platforms translates into effective strategies that capture consumer attention and drive brand loyalty.
In addition to her impressive digital marketing acumen, Amy is also a recognized speaker and panelist at numerous conferences, trade shows, and film festivals. This visibility in the industry serves as a testament to her expertise and her commitment to sharing her knowledge with others.
Education and Achievements
Amy embarked on her academic journey at Lakewood High School, where she laid the groundwork for her future endeavors by studying English. She further developed her passion for media and communications by earning a Bachelor’s degree in Mass Communication/Media Studies from Cleveland State University. This educational background equipped her with the theoretical and practical knowledge to succeed in a rapidly evolving digital environment.
Throughout her career, Amy has accumulated a wealth of experience through various roles in leading organizations. As the Marketing and Communications Manager at the Portsmouth Music and Arts Center (PMAC), she successfully enhanced the center's visibility through strategic marketing efforts. Previously, her role as Digital Marketing Manager at AkkenCloud™ involved overseeing comprehensive digital strategies that resulted in effective audience engagement and knowledge dissemination about the brand. With a diverse work history that includes positions such as Account Relationship Manager at Sean Tracey Associates, and Project Manager/Digital Producer at SapientNitro, Amy has developed strong project and account management skills that are essential in driving marketing initiatives forward.
Through her work at Tomorrowish as Marketing Director and her time at Digitas as Awards Manager, she has refined her capabilities in project management, emphasizing the importance of time management and organizational skills in achieving marketing success. Her background as an Interactive Producer at Cramer and Senior Account Executive at FUSE/ideas demonstrates her ability to produce compelling digital content that captivates audiences.
Achievements
Amy's professional achievements are numerous and diverse. Her entrepreneurial ventures have given rise to four successful start-ups, showcasing her ability to identify opportunities and mobilize resources effectively. Additionally, her contribution as a producer and assistant director at Leftbank Films reflects her versatility in video production and digital content creation.
She has also made a significant impact as a freelance producer at Hatchling Studios, where she oversaw projects that required a keen eye for detail and a commitment to excellence. This multifaceted experience underlines her adaptability in various roles, showcasing her ability to manage diverse marketing deliverables while engaging with an array of stakeholders.
Amy is not only dedicated to forging her own path in marketing and digital media; she is also passionate about helping others on their journey. Her commitment to independent filmmakers symbolizes her dedication to fostering creativity and collaboration in the arts. This collaborative approach aligns with her broad expertise in interactive media, allowing her to connect creatives with the tools they need to realize their visions.
With a strong online presence, Amy stays connected with her audience through various social media platforms. Her active engagements on Facebook, Twitter, YouTube, Instagram, and Snapchat showcase her commitment to remaining at the forefront of the digital space, making her an invaluable asset in the world of digital and social media marketing.
In addition to her influential roles and achievements, Amy is also an advocate for essential oils, promoting wellness through dōTERRA. This holistic approach further emphasizes her belief in a balanced lifestyle, which she integrates into her professional endeavors.
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