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Amy Parker

Chief Marketing Officer, Fractional CMO, Marketing Leader

Amy Parker is a seasoned marketing professional with a diverse background in leading marketing efforts at renowned brands like Taco Bell, Smart & Final, Toys R Us, Sears Holdings, and Pet Supplies Plus.

She is the founder and president of Marketing Consulting Network, offering strategic marketing solutions to organizations in various industries.

With over 8 years of experience as a fractional CMO and consultant, Amy specializes in developing and executing brand, digital, and CRM strategies, managing budgets, teams, and agency relationships.

Her expertise lies in building positive brand stories, enhancing consumer touchpoints, and driving sales and loyalty through effective marketing campaigns.

Amy holds an MBA in Finance from The University of Iowa Tippie College of Business, a BS in Economics from the University of Iowa, and an AA in General Studies from Mount St. Clare Junior College.

She has held key positions such as Vice President Marketing at Fresh Thyme Farmers Market, Senior Vice President at Jo-Ann Stores, LLC, CMO at Sears Holdings Corporation, among others.

Amy's skills include e-commerce development, digital and social marketing strategies, brand content creation, and financial acumen to drive sales and profitability.

She is committed to continuous learning, holding a Coursera certificate in Google Digital Marketing and E-commerce to stay updated on industry trends.

Amy Parker's track record includes reducing marketing costs, increasing topline growth, boosting e-commerce sales, enhancing brand awareness, and fostering positive relationships across organizations.

Her holistic approach to marketing emphasizes the importance of transparency and collaboration for successful outcomes.

Amy Parker
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Location

Batavia, Illinois, United States