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Ana Sitta

SkinCare & OTC CMI Manager at Johnson & Johnson

Ana Carolina Gomes Sitta is a seasoned professional with a wealth of experience in marketing research and consumer insights within multinational organizations.

Throughout her career, Ana has played a pivotal role in shaping and advancing Consumer and Market Intelligence (CMI) functions across various companies.

Known for championing consumer-centric strategies, Ana actively drives discussions centered around consumer perspectives at all levels of the business, both on a macro scale and at the brand level.

Ana's involvement in the strategies of major market brands demonstrates her ability to bridge consumer behavior with business opportunities, fostering sustainable growth within companies.

She holds a Master of Business Administration (MBA) with a focus on Innovation Management from BSP - Business School São Paulo and has also studied Marketing Communication and Social Communication at Universidade Metodista de São Paulo.

Ana Carolina Gomes Sitta has held key roles in renowned companies such as Johnson & Johnson, HEINEKEN Company, Alpargatas S.A., Mondelēz International, and Avon.

Her past positions include CMI Manager at Johnson & Johnson, Market Intelligence CMI Manager at The HEINEKEN Company, Global Consumer Marketing Intelligence Manager at Alpargatas S.A., and various roles at Mondelēz International and Avon.

Throughout her career journey, Ana has accumulated a diverse skill set and a deep understanding of market research, consumer insights, and brand strategy, making her a valuable asset to any organization.

Ana Sitta
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Location

São Paulo, São Paulo, Brazil