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Wolfgang Frost

CMI Expert

Wolfgang Frost is a senior market research expert who worked for Lindt & Sprüngli, a renowned chocolate company.1 He specialized in consumer trends monitoring and was highly regarded for his expertise in this field.1

After a successful 13-year career with Lindt & Sprüngli, Wolfgang Frost retired in July 2024.2 During his time at the company, he gained extensive experience and contributed significantly to their market research efforts.12

Wolfgang's colleagues appreciated his work, particularly praising his skills in consumer trends monitoring.1 His expertise in market research likely played a crucial role in helping Lindt & Sprüngli understand consumer preferences and market dynamics in the chocolate industry.

Although Wolfgang Frost has now retired, his LinkedIn profile (username: wolfgang-frost-61aa014) still reflects his professional experience and connections from his time at Lindt & Sprüngli.23 His retirement marks the end of a "phantastic" career at what he describes as "a great company with unique brands".2

Highlights

Jul 4 · linkedin

Announcement of my retirement

After 13 phantastic years working for #Lindt & Sprüngli, I started my retirement in July. I am thankful for experiencing a great company with unique brands, Switzerland as my second homeland, my business partners, my colleagues, my chefs and the opportunity to live my passion for CMI.

Cooperating with key suppliers like #Ipsos, #Rheingold, #conceptM, #Quantilope, #Circana, #NielsenIQ and #Marketlogic followed the principle of a valuable partnership (win-win).

Smart colleagues and inspiring chefs #Petra Staudenmaier, #Uwe Sommer, #Rolf Fallegger and #Andrew Curran enabled me to establish Best Practice, drive a consumer and insight focused culture and to create respectively to develop the insight community.

Lindt is enchanting the world with (premium) chocolate – what could be a greater place to work? What a luxury! Starting my retirement will provide me with another kind of luxury: Time. Time to discover new things Time to re-discover what I enjoyed in phases with more time  Time to give back

Best regards Wolfgang

Related Questions

What are some key consumer trends Wolfgang Frost has identified?
How did Wolfgang Frost contribute to Lindt & Sprüngli's market research?
What other companies has Wolfgang Frost worked with?
What are Wolfgang Frost's main responsibilities at Lindt & Sprüngli?
How did Wolfgang Frost's career evolve over his 13 years at Lindt & Sprüngli?
Wolfgang Frost
Wolfgang Frost, photo 1
Wolfgang Frost, photo 2
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Location

Kilchberg, Zurich, Switzerland