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Ana Martin-Cleto

Marketing - Communication - Reputation - Institutional Relations - CSR - Innovation - Tech - Digital Business

Ana Martín-Cleto is the Directora de Imagen, Marca y Comunicación (Director of Image, Brand, and Communication) at Grupo Oesía.1 She leads improvements and changes through B2B marketing, communication, and institutional relations and specializes in digital transformation and management.2

Career Highlights::

  • Grupo Oesía: Martín-Cleto has been with Grupo Oesía for nearly three years, joining at a strategic moment to evolve the company's image and brand.1 She aims to highlight the company’s purpose of creating a better, more efficient, secure, and sustainable world.1
  • Responsibilities: Her role involves overseeing various departments, including Imagen, Marca y Comunicación, ESG (Environmental, Social, and Governance), Relaciones Institucionales (Institutional Relations), and Protocolo y eventos (Protocol and Events).1
  • Experience: Martín-Cleto's professional background includes working at Dircom with Almudena Rodríguez Tarodo and gaining experience in institutional relations and global agencies like Sanchís&Asociados and Bassat&Ogilvy.1 She also gained corporate experience with José María Palomares at Universidad Europea.1

Key aspects of her role at Grupo Oesía::

  • Strategic Communication: Martín-Cleto focuses on aligning communication strategies with the company's objectives.1
  • Sustainability: She emphasizes the importance of sustainability, integrating it into the company's values, culture, and business model.1 Grupo Oesía publishes an annual Informe de Sostenibilidad y Estado de Información no Financiera (Sustainability Report and Non-Financial Information Statement).1
  • Risk Management: She is aware of the reputational risks that companies face and emphasizes the importance of having a crisis communication plan.1
  • Internal Communication: Martín-Cleto considers internal communication as important as external communication for creating company culture, retaining talent, and connecting employees with a common purpose.1

Highlights

Jan 28 · grupooesia.com
Actualidad y Prensa - Grupo Oesía
Ana Martín-Cleto (Dircom de Grupo Oesía): "Muchas crisis de ...
Ana Martín-Cleto (Dircom de Grupo Oesía): "Muchas crisis de ...

Related Questions

¿Cuál ha sido tu mayor desafío como Directora de Imagen, Marca y Comunicación en Grupo Oesía?
¿Cómo has contribuido a la sostenibilidad en Grupo Oesía a través de la comunicación?
¿Qué estrategias de marketing B2B has implementado en Grupo Oesía?
¿Cómo manejas las crisis de reputación en Grupo Oesía?
¿Qué impacto ha tenido tu trabajo en la cultura corporativa de Grupo Oesía?
Ana Martin-Cleto
Ana Martin-Cleto, photo 1
Ana Martin-Cleto, photo 2
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Location

Madrid, Community of Madrid, Spain