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Anastasia Balashova

Simplifying Tech with Content.

Anastasia Balashova is a storytelling enthusiast, journalist, and professional with a keen interest in cryptocurrencies, blockchain, and other disruptive technologies. She completed her education in Journalism from London School of Journalism and PR from State University of Management (SUM). Anastasia is an experienced content wizard and SEO specialist and has previously served as PR, Communications, and Marketing Consultant at a private firm. She has also worked as an IR/Strategic Communications professional at KICKICO, PR Manager in CIS at Evernote, and Managing Director at Fashion Passion. Anastasia has impressive experience as an Account Group Head at AG Loyalty and New Business Development, and PR assistant at Vyacheslav Petkun's PR Agency.

Highlights

Feb 8 · linkedin

🌍 Is Generative AI an Environmental Hero or Villain? 💡🔋

I've just finished a thought-provoking piece on Kill the DJ that challenges the narrative around generative AI and its environmental footprint.

The controversy isn't just about the massive energy gulp (that AI surely consumes while learning and generating images, videos and music).

It's about questioning the entire tech industry's sustainability narrative. Are we truly innovating, or are we dressing up old problems in new tech?

With AI predicted to consume as much electricity as entire countries by 2027, it's time to ask: are we sacrificing our planet's health for smarter chatbots and cooler videos? 🤔

The real kicker? Big tech's (AI included) environmental footprint isn't black and white.  Read my findings and let's discuss it. Your thoughts matter. 💬

#generativeai #sustainability #techinnovation #greentech

Feb 1 · linkedin

Here's the twist everyone's ignoring: 2024's "new" email marketing trends? Spoiler alert - they're not so new. We're running in circles, folks.

333 billion emails a day, and yet, most are forgettable. How about changing it and start crafting emails that are not just seen but eagerly anticipated?

In my recent report for Selzy, covering the hottest email marketing trends I tried to make sense of it. From hyper-personalization to interactive content, here are all the up-and-coming strategies you should consider focusing on this year.

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Anastasia Balashova
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United States