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Anastasiya Vasser
Marketing manager
Professional Background
Anastasiya Vasser is a dedicated and accomplished Senior Marketing Manager with extensive experience in digital marketing and campaign management. With a solid foundation in strategic and operational planning, Anastasiya has successfully led numerous initiatives targeting customer acquisition and engagement across various paid media channels. Her expertise encompasses a wide range of skill sets, including but not limited to digital media planning, analytics, and optimized remarketing campaigns.
Anastasiya began her ascent in the marketing world with a focus on mobile platforms, holding leadership roles that allowed her to shape and enhance user acquisition strategies. As a former User Acquisition Manager and later Mobile Marketing Lead at AVITO.ru, she excelled in developing robust strategies that significantly increased user engagement and drove business growth. Her ability to analyze campaign performance using tools like Tableau, Adjust, AppsFlyer, and Google Analytics has consistently led to improved results and informed decision-making.
In her prior role as a Senior Digital Marketing Manager at Зарплата.ру, she gained recognition for her innovative approaches to search engine marketing (SEM) and was a key player in driving digital transformation initiatives. Additionally, her experience as SEM Manager at Intelsib solidified her capabilities in search engine marketing, contributing to the comprehensive knowledge she brings to her current role.
Anastasiya is adept at monitoring market trends and competitors' activities, which enables her to stay ahead of the curve in the fast-paced world of digital marketing. By implementing A/B testing and collaborating effectively with design, analytics, and product teams, she has proven her ability to optimize campaigns for maximum impact.
Education and Achievements
Anastasiya earned her Bachelor's degree in Sociology from Tomsk State University, where she developed analytical and communication skills that have greatly contributed to her professional success. The knowledge she gained during her studies has informed her understanding of market behavior, enabling her to deploy effective marketing strategies tailored to the target audience.
Over the years, Anastasiya has built a professional portfolio that showcases her remarkable contributions to digital marketing. Her strategic planning abilities, combined with detailed operational execution, have allowed her to deliver outstanding results for her teams and clients alike. At AVITO.ru, her leadership in mobile marketing was pivotal in scaling user acquisition efforts, highlighting her knack for leveraging data to drive growth.
Notable Achievements
- Strategic Campaign Management: Successfully launched and optimized acquisition and remarketing campaigns across Google, Facebook, Criteo, and programmatic channels, yielding substantial return on investment (ROI).
- Data-Driven Insights: Utilized tools such as Tableau and Google Analytics to monitor and analyze campaign results, leading to actionable insights and continuous improvement.
- Market Trend Monitoring: Conducted in-depth analysis of market trends and marketing best practices, positioning her teams ahead of competitors in digital initiatives.
- A/B Testing Proficiency: Designed and implemented A/B tests that optimized marketing campaigns for enhanced performance, resulting in increased conversion rates and customer engagement.
- Cross-Functional Collaboration: Fostered effective partnerships with design, analytics, and product teams, ensuring a cohesive approach to campaign development and execution.
