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Andrew Carter

Smallhold Co-Founder

Andrew Carter is the Co-Founder and CEO of Smallhold, a vertical farming company specializing in specialty mushrooms.12 He founded Smallhold in December 2016 and has been leading the company since then.3 Carter has a background in controlled environment agriculture, with extensive experience in hydroponic systems design, greenhouse design, harvest automation, and mushroom production.3

Before founding Smallhold, Carter worked as a Senior Consultant at Agritecture Consulting from February 2015 to February 2017, where he designed, built, and managed commercial hydroponic systems for various applications, focusing on vertical farm and greenhouse systems.3

Carter's journey with Smallhold began in 2015 when he and co-founder Adam DeMartino started experimenting with mushrooms in a DIY-spawn lab in Carter's basement.1 The company has since grown significantly, reaching an impressive production of two million pounds of mushrooms per year, distributed to over 1100 stores across the United States.1

Under Carter's leadership, Smallhold has developed innovative growing technologies and established multiple farming facilities, including "Macrofarms" (large warehouse farms) that allow for local cultivation of large quantities of mushrooms.12 The company has been recognized as the fastest-growing fresh mushroom brand across Whole Foods.1

Carter holds a degree in ecological design and environmental sciences, with a focus on bioremediation technology.4 He is passionate about sustainable agriculture and has a background in classical cello.4

As of February 2024, Carter announced his departure from Smallhold after almost 8 years with the company.1 He expressed gratitude for the journey and plans to spend time with his family while looking for new opportunities in the near future.1

Related Questions

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How did Smallhold's DIY-spawn lab in Andrew's basement begin?
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Andrew Carter
Andrew Carter, photo 1
Andrew Carter, photo 2
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Location

Brooklyn, New York, United States