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Andrew Finlayson

Experienced Recruiting Senior

Andrew Finlayson is an experienced media executive and strategist currently serving as the Executive Vice President (EVP) of Digital Media Strategies and AI at SmithGeiger, a custom media research and strategy firm headquartered in Westlake Village, California.1

Professional Background

Andrew's career spans various aspects of digital media, journalism, and technology. His expertise includes:

  • Content discovery and distribution
  • Digital leadership
  • Video streaming and online video
  • Marketing content and influencer strategies
  • Data analysis and metrics
  • Artificial intelligence and its applications in media

Current Role

At SmithGeiger, Andrew focuses on helping storytellers grow their impact by leveraging:

  • Generative AI and Large Language Models (LLMs)
  • Synthetic media
  • Audience insights
  • OTT/Streaming technologies
  • Mobile strategies
  • Revenue optimization
  • Analytics and metrics

His approach emphasizes using data analysis, media planning, and responsible AI to solve problems and drive results for clients.1

Previous Experience

Andrew's career includes several notable positions:

  • Knight Fellow at Stanford University (2009-2010): Researched digital media topics including geolocation, video streaming, and early AI developments that would impact content creators.1
  • Consultant at News Corporation (2009-2010): Led innovation and collaboration efforts through internal social media.1
  • Director of Online Content & Business Development at Fox Television Stations (2009): Focused on digital media, content distribution, and partnerships.1
  • Co-founder and Head of News Content Acquisition at LiveNewsCameras.com (2008-2009): Developed an innovative live streaming video platform.1

Expertise and Approach

Andrew is known for his ability to ask effective questions, a skill he has honed as the author of "Questions That Work," published by Harper Collins and translated into four languages.1 He applies this questioning approach to help clients realize new possibilities and drive better results in their media strategies.

Related Questions

What are some of the key projects Andrew Finlayson has led at SmithGeiger Group?
How does Andrew Finlayson integrate AI into digital media strategies?
What is the significance of Andrew Finlayson's book "Questions That Work"?
Can you provide examples of companies Andrew Finlayson has worked with?
What are Andrew Finlayson's main responsibilities as EVP Digital Media Strategies AI?
Andrew Finlayson
Andrew Finlayson, photo 1
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Experience

Experienced Recruiting Senior - Core Tax Services at BDO USA, LLP (September 2022 - Present)
Senior Associate, Recruitment at WhiteCap Search (July 2021 - September 2022); Senior Associate at The Execu|Search Group (January 2019 - July 2021); Associate Recruiter at The Execu|Search Group (November 2017 - December 2018); Senior Associate at Berdon LLP (June 2016 - October 2017); Associate at EY (September 2013 - May 2016)

Education

Bachelor of Business Administration (BBA) in Accounting, Hofstra University (2009 - 2012)

Location

Westlake Village, California, United States