Suggestions
Andrew King
Questrom Chair in Strategy and Innovation, Boston University
Professor Andrew A. King is a distinguished figure in the realm of environmental performance and innovation, renowned for his impactful research that examines ways for firms to profitably reduce their environmental footprint.
Andy's pioneering work on industry self-regulation has had a profound influence on both private and public policies, shaping the discourse on sustainability.
His current research delves into open source innovation and knowledge sharing, continuing his trailblazing contributions to the field.
With a rich academic background, Andy holds a BA from Brown University, an MS in Mechanical Engineering from the University of California, Berkeley, and a PhD from the Massachusetts Institute of Technology where his thesis earned the prestigious Zannetos Prize.
He has held esteemed positions including Questrom Chair at Questrom School of Business, Visiting Professor at Harvard Business School, Professor at The Tuck School of Business at Dartmouth, and at NYU Stern School of Business.
Before his academic roles, he accumulated industry experience as a Consulting Engineer and Analyst at Arthur D. Little, Research Engineer, Principal Investigator, and Project Manager at Honeywell, Engineer at Malcolm Lewis Associates, and as a Summer Intern at Rhode Island League of Cities and Towns.
Highlights
Harvard Business Review: Polishing your sustainability brand.
Has your sustainability brand lost its sparkle? Are people doubting its substance? Do you need some free advertising? Look no further. We at HBR have all the services you need. Consult to big tobacco, but still want to appear socially minded? We can help with that. Have you called your critics the “Taliban” and “Flat Earthers” and want to repair your image? For that, we allow you to imply you are a famous statesman “shuttling” between warring nations. Did you make unjustified claims in your most influential study because you forgot to type “NOT” when reporting a result that was NOT significant? No problem for us. We’re here to polish, not question. Have you nothing new to say and want to rehash old ideas? It doesn’t matter, so long as you are a thought leader. And you are, in our eyes, as long as you are affiliated with Harvard, are good at beating your own drum, or can help us sell magazines, or...
Remember, we’re here for you. We’re the Harvard Business Review
Tariq Fancy Auden Schendler Jitendra Aswani Desiree Fixler Michael Lenox Mike Barnett Mike Toffel Alex Edmans Tom Gosling Tom Lyon Bhaskar Chakravorti Alison Taylor Aswath Damodaran Florian Berg Lisa Sachs Bill Baue Laura Marie Edinger-Schons Duncan Austin Ken Pucker Nalin Kulatilaka Laura Segafredo Sarah Friedman Hersh, CFA Clara Miller Curt Welling
Sustainability Inc: Hold the Mayo
Sandwiches will be extinct in 20 years because soil loss is going to make soybeans so expensive that sandwiches will be priced out of reach. To prevent this, Hellmann’s wants you to adopt a sandwich. Do so and you might win a plushy toy; do not and your future lunch will be empty tin foil.
This is some serious bull mayonnaise. If in 20 years soybeans are too expensive for Hellmann’s mayo, we’ll have bigger problems than a scarcity of club sandwiches – we’ll have world-wide famine. And if Hellmann’s thinks the situation is this dire, its parent company, Unilever, should be spending more than $6 M a year to educate and support US farmers.
Shockingly, Hellmann’s only visible evidence for its claims is a 4-slide PowerPoint deck from the NYU Stern Center for Sustainable Business. No name is included in the deck, but I was able to find the principal author. She holds a degree in English from a prestigious university, and she had worked with an advertising team to create the campaign. She told me she used an excel spreadsheet to forecast the demise of mayo. I asked to see the analysis, but she declined.
I sent two emails to Hellmann’s to ask about the project, but they responded with a form letter thanking me for my interest. (I do think they changed a web page to remove a link to the NYU “study”.)
So, what is the real story? I did a little digging of my own. According to a world expert on food agriculture, the main environmental problem with soybeans is not soil loss but habitat destruction – both in the tropics and the northern plains. Soil loss does occur, and practices such as no-till farming are being adopted to reduce it. I also had an inspiring conversation with a group spending some of Hellmann’s money to improve farm practices, and it seems to me there is some good coming from the campaign. Neither expert thinks soybeans are going to be priced out of reach in 20 years.
I’m not sure who I find more detestable here, NYU for shamelessly selling its brand or Hellmann’s for burning its sustainability image for a teaspoon of mayo.
Tariq Fancy Auden Schendler Jitendra Aswani Desiree Fixler Michael Lenox Mike Barnett Mike Toffel Alex Edmans Tom Gosling Tom Gosling Lyon Bhaskar Chakravorti Alison Taylor Aswath Damodaran John Streur John Sterman Florian Berg Lisa Sachs Bill Baue Laura Marie Edinger-Schons Duncan Austin Ken Pucker Nalin Kulatilaka Jason Clay Rebecca Henderson NYU Stern School of Business Tensie Whelan
The NYU "study" is here https://lnkd.in/dKBuN2dr
https://lnkd.in/dEg7mjcv
