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Andrew Rankin

Product Marketing Manager - Positioning & Messaging - Sales Enablement - Market Analyst - Cybersecurity & AI

As a seasoned product marketing strategist, I bring a dynamic approach to driving product success in both B2B and B2C landscapes. My background includes developing marketing strategies that hinge on deep market research and analysis, tailoring these to meet diverse customer needs in digital marketplaces. Skilled in both product positioning and messaging, I am adept at crafting narratives that clearly communicate product value, setting them apart in competitive markets. My experience extends to coordinating with cross-functional teams, ensuring marketing strategies are in sync with sales, product development, and customer engagement goals. I use a data-driven methodology to refine marketing campaigns, focusing on impactful outcomes and measurable ROI. Committed to staying attuned to market trends and consumer insights, I adapt strategies to align with evolving demands, driving sustainable business growth and enhancing the customer journey.

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Andrew Rankin
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Experience

Technology Product Marketing Manager at Idaho National Laboratory
Fractional Head of Product Marketing at Stamina AI

Education

Master of Business Administration - MBA, Business Administration and Management, General, 3.92 GPA, Idaho State University
Bachelor of Science - BS, Marketing, 3.85 GPA, Utah Valley University

Location

United States