Sign In

Elizabeth Zaborowska

Founder & CEO, Bhava Communications | GTM Strategy, Tech PR & Marketing, Revenue Marketing, Messaging & Positioning, Sales Enablement, Social Media, Analyst Relations, Team Building & Design Thinking Workshops, Sailing ⛵

Elizabeth Zaborowska is the Founder and CEO of Bhava Communications, a public relations and integrated marketing agency based in Seattle, Washington. She established the company in 2009 with a vision to create a unique agency model that emphasizes integrity, creativity, and employee well-being. Zaborowska believes in fostering a non-toxic work environment that promotes professional growth through mentorship and continuous education, which she views as essential for both employee satisfaction and client success.23

With over 20 years of experience in the industry, Zaborowska has worked with numerous innovative B2B and B2B2C tech companies, helping them to enhance their market presence and achieve their business objectives.13 Her approach is characterized by a commitment to quality and a belief that happy employees yield better results for clients.23

In addition to her role at Bhava, Zaborowska serves on the board of Responsible AI, reflecting her interest in ethical practices within technology and marketing sectors.4 She is also known for her love of sailing and enjoys incorporating creative ideas into her work.2

Highlights

Jun 29 · linkedin

If 2024 has a theme, it's "all roads must lead to revenue." B2B tech companies that want to win in this environment need a 'polyglot agency' – fluent in a full quiver of marketing disciplines + strategy and expert at content creation + distribution in all its variations.

My first LI article shares why this versatility is the KEY to competitive advantage today when it comes to reaching your customers and other key audiences (investors, potential hires, internal teams, partners, media, analysts, etc.).

Shout out to John Furrier for the great term to describe what we've been calling our 360° Mixed Media methodology since before integrated comms was cool. 😎

Check out the article & let me know your thoughts!

#B2Btech #techmarketing #techPR #techcomms #demandgen #salesenablement #thoughtleadership #SEO #analystrelations #revenuemarketing

May 30 · linkedin

Like the long-predicted demise of email—which has only grown more entrenched as a newsletter farm and form of identity—reports of the death of the press release have been greatly exaggerated.

As long as I’ve been in tech PR & marketing, 100% of business & tech journalists have asked for a press release. This won’t stop.

The key is to compose releases to actually SERVE the press to write their stories in record time, often sans interview. (If they do an interview, they use the release to flesh out their story.)

How? By providing a news summary up front (which also serves customers, investors, employees, etc); a strong narrative with ample and varied copy blocks to pull from; data; industry context; third party quotes; well-articulated differentiation; and clear company positioning.

Press releases designed for the pace + volume at which media now work go a long way to getting more coverage. Today’s obsession with keeping marketing copy short makes sense when you’re trying to grab the attention of busy prospects. Too little — or too vanilla — press release copy doesn’t help multiple reporters write unique articles.

📊“Despite many, many repeated reports that press releases are going the way of the dodo, they’re still the number one thing that journalists want from PR pros.”⬇️

Related Questions

What inspired Elizabeth Zaborowska to start Bhava Communications?
How has Elizabeth Zaborowska's leadership style influenced Bhava Communications' culture?
What are some of the biggest challenges Elizabeth Zaborowska has faced as CEO of Bhava Communications?
How does Bhava Communications differentiate itself from other PR and marketing agencies?
What are some notable projects or clients Bhava Communications has worked with under Elizabeth Zaborowska's leadership?
Elizabeth Zaborowska
Elizabeth Zaborowska, photo 1
Elizabeth Zaborowska, photo 2
Add to my network

Location

Seattle, Washington, United States