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Andrew Smith

Co-Founder & CEO at Yuppiechef

Andrew Smith is a tech entrepreneur known for co-founding Yuppiechef in 2006 alongside Shane Dryden, initially as a side project while managing a web agency.

Yuppiechef has evolved into a prominent omnichannel retailer in South Africa, successfully clinching the country's Ecommerce Awards multiple times and establishing physical store locations nationwide.

With its headquarters situated in Cape Town, Yuppiechef boasts a dedicated team of over 150 professionals.

Andrew Smith pursued his education at Hilton College and later delved into the tech industry, making significant contributions through his role as Co-Founder and CEO at Yuppiechef.

Prior to his work at Yuppiechef, Smith also held a position as Director at Edison Stone.

Highlights

Aug 14 · linkedin

I’ve been working with Deon Moolman on various technology ventures for almost 25 years. For 11 years he was the lead developer at Yuppiechef, where we built all of our own ecommerce, warehousing and point of sale systems from scratch.

We have now partnered to launch our first Shopify app, ScanRabbit: https://lnkd.in/dc_Z8SFa

Our vision is to bring what we learnt about processing ecommerce orders at Yuppiechef to small and medium Shopify store owners. Shopify itself doesn’t have any warehouse management functionality, and all of the 3rd party tools we have tried seem overly complicated and expensive.

Right now you can use ScanRabbit’s iOS and Android companion apps to scan the barcodes of each item before it leaves your warehouse (or garage), ensuring that you’ve packed the right items for each customer. It’s a modest start, but we have built the foundations to rapidly add more stock management and order processing functionality.

If you run a simple Shopify store and want to work with us as an early tester we would love to hear from you. Reach out to me, or [email protected]

Apr 15 · linkedin

"What Google giveth, Google can taketh away".

A few weeks ago the BraveHardy.com Google Ads account was suspended. I posted about this on LinkedIn and received a huge amount of likes, comments and offers to help. Through the power of social networks I was connected to someone at Google Ireland, and a few days later our account was activated.

For seven glorious days we had the privilege of giving Google the majority of our advertising budget, until last Thursday when our account was once again suspended with no explanation.

Many people have reached out to me to say that the same thing has happened to them. One desperate business owner who has built an ecommerce company on the back of Google advertising messaged me on the weekend to say, "Our Google bill for last year was close to $400k, and that makes no difference at all. We are sent from pillar to post, one appeal to the next, with zero concrete answers. It's devastating to say the least. This can ruin established businesses in a matter of days."

Today DailyMaverick.co.za have "shut down" for 24 hours to raise awareness around the importance and fragility of local media. https://lnkd.in/dy29Kh6h

One of their pleas to business is:

"Less than 3% of advertising budgets go to local news publishers. The tech platforms, which receive the majority of advertising budgets, will not fight for our democracy; their tools are often used to hijack democracies. You can propose to executive committees and boards of directors that a minimum of 10% of the budget be allocated to Press Council news publishers. Once you’ve done so, you can publicly challenge other businesses in your sector to do the same."

Few businesses can exist without being present on Google, but I do agree with Daily Maverick that Google is not our friend, let alone an activist for our democracy. It's hard to argue that advertising elsewhere will produce better results than on Google, but after the last few weeks I have to come to realise that diversification of advertising is a good idea.

My question for this community is whether you have experience with advertising platforms that are both easy to use for small advertisers, and give the majority of proceeds back to local news outlets? Or do we have to reach out to each news platform directly?

Andrew Smith
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Location

City of Cape Town, Western Cape, South Africa