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Andrina Fernandez
Agency New Business Account Executive at AdRoll, a division of NextRoll
Professional Background
Andrina Fernandez is a seasoned marketing expert and dedicated advisor who has made significant contributions to the field of media buying and digital advertising. With a career that spans various roles at AdRoll and NextRoll, Andrina has established herself as a go-to partner for media buyers and planners seeking effective advertising solutions. Currently serving as the Agency New Business Executive at AdRoll, a division of NextRoll, she plays a pivotal role in driving growth and enhancing client relationships through the AdRoll Growth Platform. This platform empowers ambitious commerce brands to unify their display, social, and email advertising efforts effectively, ensuring that businesses can compete in the ever-evolving online marketplace.
Since its inception in 2007, AdRoll has remained committed to helping businesses grow, boasting an impressive clientele of 37,000 customers generating more than $246 billion in sales each year. Headquartered in San Francisco, AdRoll also maintains a global presence with offices strategically located in cities such as New York, Dublin, Sydney, London, Tokyo, Chicago, and Salt Lake City.
Andrina's journey within AdRoll began as an Account Development Representative and subsequently evolved into a Digital Marketing Specialist and Agency Account Director. Her extensive experience includes being an Agency Marketing Strategist and a fundamental contributor to the digital advertising strategy at AdRoll Group. Each of these roles has honed her skills in marketing automation, client management, and performance measurement, positioning her as an industry leader.
Education and Achievements
Andrina's academic foundation was laid at Santa Fe Community College, where she acquired the skills necessary to succeed in the competitive landscape of digital marketing. Her commitment to excellence is recognized by her peers and the broader industry, as she has been acknowledged as an emerging sales leader by Utah Women in Sales, a testament to her exemplary work ethic and professional integrity.
Personal Philosophy and Contribution
Andrina believes in the power of authenticity and transparency in business. She champions the idea that every individual has a unique background and perspective, which adds value to collaboration and partnership. Her approach to client relationships is rooted in accountability and ethical practices, making her a trusted advisor in every aspect of her work. Andrina's ethos centers around contribution rather than seeking awards or accolades; she is driven by a desire to improve the lives of those around her, whether they are colleagues, clients, or family. This philosophy has enabled her to foster meaningful conversations and build lasting relationships in her personal and professional life.
