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Andy Crawford

Managing Partner at Hellfire Brand Club

Andy Crawford is the Managing Partner at Trinity Brand Group, an independent, international branding agency with offices in Berkeley, California, and Dublin, Ireland. He holds a Master's Degree in Business from the Rotterdam School of Management, Erasmus University.23

In addition to his role at Trinity Brand Group, Crawford is also the founder of the Hellfire Brand Club, where he leverages his expertise in brand strategy and innovation to drive brand performance and growth. His background includes significant experience on both the agency and client sides, making him a well-rounded leader in the branding industry.1

Highlights

Aug 15 · linkedin

As many of you know I'm a long suffering Sheffield United fan (don't ask....) but this new kit launch from adidas and Manchester United might be the best I've ever seen. Featuring stars past and present it really brings alive their brand purpose of being the best club in the world on and off the pitch. Stars past, present and future all feature tapping into the history, tradition, rootedness and community values they want to communicate. Aside from Irish actor Barry Keoghan I've spotted Bryan Robson, Jaap Stam, Frank Stapleton (Keoghan's second cousin), Denis Irwin and with a nod to the fans well know United social media-ite Angry Ginge featuring. Have to say the kit looks stunning too! Excellent work!

#manchesterunited #kitlaunch #adidas #brand #brandpurpose #football #sportsmarketing

Aug 2 · linkedin

Very happy and proud to have been invited to rejoin the Final Round judging panel of the Effie Awards with IAPI - Institute of Advertising Practitioners in Ireland. I love working on these as they have strong credibility, are judged by super smart people with fantastic experience and because effectiveness and business growth is front and center in the way they are measured and scored. They also provide a fantastic opportunity to learn from the best talent in Ireland and from best in class case studies! Hope to see a good few of you on the journey and best of luck to all the candidates!

#IAPI #brand #advertising #EffieAwards #Hellfirebrandclub #effectiveness #awards

Related Questions

What are some notable projects Andy Crawford has led at Trinity Brand Group?
How did Andy Crawford transition from agency work to managing a branding group?
What is the Hellfire Brand Club, and how does it relate to Andy Crawford's work?
What specific strategies does Andy Crawford use for brand innovation?
How has Andy Crawford's experience at Rotterdam School of Management influenced his career?
Andy Crawford
Andy Crawford, photo 1
Andy Crawford, photo 2
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Location

Ireland