Suggestions
Angela Cummings
Deputy Director of Marketing, Communications and Digital Services at Sue Ryder
Angela Cummings is the Deputy Director of Marketing, Communications and Digital Services at Sue Ryder, a charity that provides palliative and bereavement care. She has been instrumental in launching significant campaigns aimed at raising awareness about the services offered by Sue Ryder, particularly focusing on topics surrounding death and bereavement.
Professional Background
Cummings joined Sue Ryder in 2016 as the Director of People and later took on the responsibilities for Marketing and Communications in December 2019. Her role has evolved to encompass digital services as well, reflecting a broadening scope in her responsibilities within the organization .2
Key Initiatives
One of her notable contributions includes the launch of Sue Ryder's first brand campaign, which addresses the stigma surrounding conversations about death. The campaign aims to encourage open discussions about dying and bereavement, helping to inform the public about the charity's comprehensive services beyond its well-known charity shops .1 Cummings emphasized the need for people to understand that Sue Ryder is not just a retail charity but an expert in providing care for those facing end-of-life issues .1
Additionally, she has led campaigns such as #GriefKind, which focuses on supporting individuals dealing with grief, especially during difficult times like Christmas when the absence of loved ones is profoundly felt .3 Cummings' work often involves collaborating with agencies to create impactful marketing materials that resonate with those who have experienced loss .3
Vision and Goals
Cummings advocates for strengthening Sue Ryder's brand to ensure that more people are aware of its services. She aims to increase engagement through social media and other platforms to foster a deeper understanding of the charity's mission and offerings .13 Her strategic approach combines research-driven insights with empathetic communication to address sensitive topics effectively.
In summary, Angela Cummings plays a vital role in shaping the marketing and communication strategies at Sue Ryder, focusing on enhancing public awareness about bereavement support and palliative care services.

