Sign In

Angela Lau

I lead PR in Asia at Salesforce

Professional Background

Angela Lau is a seasoned communications leader with a vibrant career spanning over 14 years in public relations and marketing communications. Navigating the dynamic landscapes across the Asia Pacific, Angela has been instrumental in steering effective campaigns and shaping brand identities for various organizations. Her expertise lies in identifying unique news hooks, making her a master storyteller who passionately assists brands in securing their rightful place amidst today's fragmented media environment. In her current capacity as the Global Co-VP of Outforce at Salesforce, Angela not only leads public relations efforts in Asia but also advocates fiercely for diversity and inclusion within the workplace.

Collaboration is at the heart of Angela's work philosophy. She believes in the power of teamwork and is known as a strategic advisor among CXOs and senior leaders, as well as a trusted colleague in matrix organizations. She leads teams with a vision that promotes equality, mentorship, and empowerment, fostering an inclusive culture where every voice can be heard. Through her extensive career, she has worked with several esteemed organizations and has held significant leadership roles that demonstrate her ability to drive change and inspire those around her.

Education and Achievements

Angela's academic background has laid a strong foundation for her successful career in communications and marketing. She earned her Bachelor's degree focused on Marketing, Business, Public Relations, and Communication from The University of Queensland, which equipped her with essential skills and knowledge in these key areas. Additionally, Angela expanded her expertise by pursuing Business Administration with a specialization in Advertising from Singapore Polytechnic. This educational experience has provided her with a comprehensive understanding of the nuances and intricacies of marketing and public relations, preparing her to tackle challenges effectively.

As a passionate advocate for continuous personal growth and learning, Angela is currently enhancing her writing skills by taking a class from renowned author Malcolm Gladwell on Masterclass. Furthermore, she is interested in acquiring new language skills and has started learning Spanish through Babbel, emphasizing her commitment to personal development.

Community Engagement

Angela's dedication extends beyond her professional life; she is deeply committed to giving back to the community. Volunteering 2 to 3 times a week, she actively engages in various initiatives that make a difference in people’s lives. This commitment to service enriches her life and is a testament to her belief in social responsibility.

Personal Interests

Beyond her professional accolades, Angela Lau has a wide array of interests that fuel her creativity and enhance her experiences. She possesses a profound love for art, films, and music, all of which inspire her storytelling prowess. Every opportunity to travel is eagerly embraced by Angela, as she seeks to explore new cultures, ideas, and inspirations that shape her perspective.

With her bilingual abilities in English and Mandarin, Angela effectively communicates and connects with diverse audiences, which is crucial in her field. This capability not only facilitates better engagement with various stakeholders but also broadens her opportunities in the global marketplace.

Notable Achievements

Throughout her illustrious career, Angela has held remarkable positions in reputable communications firms. Her previous roles include:

  • Brand And Content Marketing Consultant at Consultant – where she applied her expansive knowledge to enhance brand narratives and content strategies.
  • Account Director And Head Of Technology Practice at We Communications – leading critical technology-focused campaigns that solidified her standing as a noteworthy figure in the tech communications space.
  • Assistant Public Relations Manager at Turner Broadcasting System, Inc. – where she played a key role in shaping media relations and public perception for a major entertainment entity.
  • Senior Associate at Burson-Marsteller and Account Manager at Text100 – contributing to innovative public relations strategies that garnered attention and accolades.
  • Senior Account Executive at FleishmanHillard and Public Relations Executive at We Communications – where her early career experiences honed her skills and deepened her passion for the industry.

Angela Lau continues to make significant strides in her career, utilizing her extensive knowledge, leadership abilities, and passion for communications to create lasting impacts in the corporate world. Through advocacy, mentorship, and community service, she embodies the qualities of a true leader and remains a role model for aspiring professionals in public relations and marketing communications.

Related Questions

How did Angela Lau develop her expertise in public relations and marketing communications?
What inspired Angela Lau to advocate for diversity and inclusion at Salesforce?
How has Angela Lau's educational background influenced her career in communications?
In what ways does Angela Lau promote collaboration within her teams?
What unique challenges has Angela Lau faced while working in the Asia Pacific market?
How does Angela Lau balance her professional responsibilities with her passion for community service?
What motivates Angela Lau to continue her personal development through courses and language learning?
How has Angela Lau contributed to shaping brand identities for organizations in her career?
What are some key campaigns that Angela Lau has led during her tenure in public relations?
How does Angela Lau perceive the role of storytelling in effective marketing communications?
A
Add to my network

Location

Singapore